Editorial Planning & Execution: Own the content roadmap across blog, case studies, industry reports, newsletter, and long-form thought leadership. Partner with the VP of Marketing to translate company priorities into a quarterly content plan — and leverage internal SMEs to produce high-authority, credible content that actually helps our audience make better decisions.

• Editorial Planning & Execution: Own the content roadmap across blog, case studies, industry reports, newsletter, and long-form thought leadership.
• Channel Ownership & Distribution: Drive distribution across owned channels (blog, newsletter, LinkedIn) and coordinate amplification with paid and social. Own our SEO strategy end-to-end — keyword research, on-page optimization, and competitive gap analysis. Partner with our HubSpot owner to ensure content is actively nurturing pipeline at every lifecycle stage.
• Customer Stories & Sales Enablement: Surface real client outcomes and develop them into case studies, testimonials, and proof points that Sales and BD can use in every conversation. Build a steady pipeline of customer stories mapped to the buying journey.
• Performance & Operations: Define and report on content KPIs: organic traffic, MQLs sourced from content, content-influenced pipeline, engagement, and share of voice. Manage freelance writers and agency partners. Own quality, voice, and accuracy across everything published under Luminize's name.
• Cross-Functional Partnership: Collaborate with Brand on visual identity and major campaigns. Partner with senior leadership on speaking narratives, conference content, and executive LinkedIn presence. Stay close to Sales conversations and client wins to surface the stories that matter.