Sr. Manager, Audience Development & Marketing at AVIXA, Inc | Fairfax County, VA | $80K/yr – $85K/yr

Sr. Manager, Audience Development & Marketing

Fairfax County, VA (Remote)

$80K/yr – $85K/yrSenior Level5+ years expFull time

Posted 3 weeks ago

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Job Summary

Own multi-channel event marketing for RESIDE and Lightapalooza with cross functional collaboration, audience targeting, and data driven optimization to grow registrations and brand reach.

Growth engine: Run integrated campaigns across email, digital, social, PR, and partnerships to boost registrations and awareness.
Audience development: Target residential technology integrators, smart home pros, designers, architects, builders, and security professionals.
Measurement and optimization: Track performance, derive actionable insights, and report progress toward goals.

Job Description

Responsibilities: Develop and execute integrated marketing strategies that drive attendee registration and overall event awareness.
Responsibilities: Build and grow the RESIDE and Lightapalooza brands through compelling positioning, messaging, and value propositions that resonate across the residential technology ecosystem.
Responsibilities: Collaborate with Sales, Event Operations, Content, Industry Relations, and Communications teams to support growth objectives.
Responsibilities: Develop audience acquisition strategies targeting residential technology integrators, smart home professionals, designers, architects, builders, security professionals, lighting specialists, and related industry audiences.
Responsibilities: Plan and execute multi-channel marketing campaigns including email, digital advertising, social media, content marketing, direct mail, public relations, and strategic partnerships.
Responsibilities: Manage email marketing campaigns including audience segmentation, automation, analytics, and performance optimization.
Responsibilities: Create compelling marketing content across digital, print, social, web, advertising, and promotional channels.
Responsibilities: Leverage AI-powered tools and emerging technologies to improve content creation, audience targeting, campaign performance, and operational efficiency.
Responsibilities: Identify, evaluate, and manage relationships with industry associations, buying groups, media partners, influencers, and strategic partners that expand RESIDE's visibility and reach.
Responsibilities: Collaborate with advisory committee members and industry stakeholders to ensure marketing efforts align with market needs and emerging trends.

Requirements: Bachelor\'s degree preferred.
Requirements: Minimum of 5 years of experience in event marketing, audience development, demand generation, brand marketing, association marketing, or related B2B marketing roles.
Requirements: Proven success developing and executing integrated marketing campaigns that drive measurable business results.
Requirements: Experience supporting trade shows, conferences, membership organizations, media properties, or live events preferred.
Requirements: Experience launching new products, brands, services, or events strongly preferred.
Requirements: Experience within residential technology, smart home, consumer electronics, luxury home, design, construction, or related industries preferred.
Requirements: Exceptional written, verbal, and presentation communication skills.
Requirements: Strong campaign strategy, audience development, and project management capabilities.
Requirements: Demonstrated ability to build awareness and demand for new products, events, or brands.
Requirements: Analytical mindset with the ability to interpret performance data and make data-driven decisions.

Benefits: It’s not all about work: generous PTO and holiday time off, flexible working hours, option for a Compressed Work Week (i.e., 9/75 work week, or every other Friday off)
Benefits: The perks: AVIXA offers comprehensive medical, dental, and vision benefits, 401k plan with company matching, pet insurance, learning and career development opportunities, education assistance, and more!