Sr. Manager, Affiliate & Creator Partnerships

Responsibilities

• Own the strategy and execution of large‑scale product seeding and affiliate programs across TikTok Shop.
• Own the strategy and execution of sourcing on-brand micro and macro influencers to achieve brand objectives on Instagram.
• Engineer "scroll‑stopping" creator experiences designed to drive organic story tags, high‑retention video content, and measurable GMV.
• Build and maintain high‑volume seeding lists across priority segments, including experts, educators, and lifestyle creators.
• Lead the DTC affiliate program, including Shopmy and LTK defining clear tiers, incentive structures, and performance benchmarks.
• Partner with Operations to ensure seamless gifting fulfillment, tracking, and reporting.
• Stand up and own a robust measurement loop to track post rates, content quality, GMV, CVR, repeat rates and New‑to‑Brand impact.
• Establish weekly operating rhythms to assess efficiency and pivot strategy based on real‑time performance.
• Translate data into clear decisions on creator spend, prioritization, and scaling.
• Collaborate with Growth to connect creator performance to broader DTC and retail outcomes.

Requirements

• 5-8+ years of experience in influencer marketing, affiliate marketing, or social commerce.
• Proven track record scaling performance‑based creator or affiliate programs, ideally within TikTok Shop or high‑growth DTC brands.
• Experience executing high‑volume seeding campaigns and performance‑driven partnerships.
• Strong analytical capabilities—you are highly proficient in Google Sheets and use data to drive ROI decisions.
• Strong creative intuition—you understand why content performs and can translate that insight into repeatable frameworks.
• Experience managing or overseeing ShopMy programs.
• Ability to move fast and operate with high ownership in a lean environment.
• Excellent organizational skills for managing complex pipelines, budgets, and cross‑functional work.

Benefits

• Health & Wellness: Competitive benefits, wellness programs, and product discounts,
• Financial Security: Company‑paid RRSP (no match required) and an Employee Share Purchase Plan
• Flexibility & Balance: Flexible work models and respect for personal time
• Growth & Development: Learning opportunities, career pathways, and meaningful performance conversations
• Purpose & Impact: Work for an organization committed to improving health and making a positive global impact