Responsibilities

• Own the strategy and execution of large-scale product seeding and affiliate programs across TikTok Shop
• Own the strategy and execution of sourcing on-brand micro and macro influencers to achieve brand objectives on Instagram
• Engineer "scroll-stopping" creator experiences designed to drive organic story tags, high-retention video content, and measurable GMV
• Build and maintain high-volume seeding lists across priority segments, including experts, educators, and lifestyle creators
• Lead the DTC affiliate program, including Shopmy and LTK defining clear tiers, incentive structures, and performance benchmarks
• Partner with Operations to ensure seamless gifting fulfillment, tracking, and reporting
• Stand up and own a robust measurement loop to track post rates, content quality, GMV, CVR, repeat rates and New-to-Brand impact
• Establish weekly operating rhythms to assess efficiency and pivot strategy based on real-time performance
• Translate data into clear decisions on creator spend, prioritization, and scaling
• Collaborate with Growth to connect creator performance to broader DTC and retail outcomes

Requirements

• 5-8+ years of experience in influencer marketing, affiliate marketing, or social commerce
• Proven track record scaling performance-based creator or affiliate programs, ideally within TikTok Shop or high-growth DTC brands
• Experience executing high-volume seeding campaigns and performance-driven partnerships
• Strong analytical capabilities—you are highly proficient in Google Sheets and use data to drive ROI decisions
• Strong creative intuition—you understand why content performs and can translate that insight into repeatable frameworks
• Experience managing or overseeing ShopMy programs
• Ability to move fast and operate with high ownership in a lean environment
• Excellent organizational skills for managing complex pipelines, budgets, and cross-functional work

Preferred

• Pro-sumer of social trends with strong relational and analytical skills
• Experience leading or coordinating a creator/affiliate team
• Strong network with creators/influencers (ambassador program familiarity)