Sr. Lifecycle Marketing Specialist (Remote) at Inspira Financial | Oak Brook, IL | $91K/yr – $111K/yr

Inspira Financial

Sr. Lifecycle Marketing Specialist (Remote)

Oak Brook, IL (Remote)

$91K/yr – $111K/yrSenior Level5+ years exp

Posted 4 months ago

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Job Summary

Drive cross-channel marketing automation and data integration across email and SMS to optimize audience targeting, engagement, and deliverability.

Own multi-platform automation programs with data-syncs and cross-functional collaboration.
Must-have: 5–8 years in related roles and experience with enterprise platforms (e.g., Iterable) plus SQL.
Standout: Proven ability to lead complex programs across IT/ESP teams and deliver rapid iterations.

Job Description

Responsibilities

Lead First Dollar in digital eco-system automation and be responsible for providing best practices
Manages platform-wide marketing automation programs and projects across the customer lifecycle including adoption, product utilization, and transactional
Implement and manage audience segments to optimize targeting, engagement, and conversion based on our Client's communication preferences
Must be able to lead and manage several projects and stakeholders across multiple digital platforms (SMS, email, etc.)
Develop test plans that allow for rapid iterations, monitor results and communicate to cross functional teams
Plan and deploy email file development, email sender score health, and deliverability growth; drives collaboration with IT team and 3rd party ESP teams to ensure healthy email platform operations
Lead the development and maintenance of automated data syncs across multiple databases to populate audience email data using SQL queries and scripting
Working with external projects and teams to ensure seamless delivery of projects from creative to deployment
Work cross-functionally with product, engineering, and compliance to build, launch and iterate on new features
Represent marketing in client stakeholder meetings to identify communication requirements for brand implementations

Requirements

5-8 years of related experience
Bachelor’s Degree or Equivalent in Marketing
5+ Years of Enterprise Marketing Automation platforms such as Iterable
3+ years relational databases (MS SQL Server) to construct complex SQL queries
Proficiency with email coding best practices (such as handlebars and liquid)
Experience in managing content across multiple platform (SMS, Email, etc.)
Deep understanding of all aspects marketing automation best practices
Experience in HTML, JAVA, SQL

Preferred

B2B and B2C experience a plus

Benefits

The compensation for this position will vary depending on factors such as your location, skills and experience. The compensation package may also include incentive and bonus opportunities.
Inspira provides industry-leading benefits including, but not limited to: healthcare, 401K savings plan, company holidays, paid time off, parental leave and an employee assistance program.

Compensation

Compensation: $91,000-$111,000 per year
The compensation for this position will vary depending on factors such as your location, skills and experience. The compensation package may also include incentive and bonus opportunities.

Inspira Financial

Inspira Financial is your devoted health, wealth, retirement, and benefits administrator. We work with organizations and individuals to navigate paths towards a better future and turn everyday actions into life-changing impact. We believe that together, we have the power to enrich lives. We take on the incremental, the complex, and the time-consuming—providing solutions that strengthen and simplify the health and wealth journey. Inspira Financial is the brand name used for products and services provided by one or more of the Inspira Financial group of companies, including Inspira Financial Trust, LLC (formerly known as Millennium Trust Company, LLC) and Inspira Financial Health, Inc. (formerly known as PayFlex Systems USA, Inc.). Retirement and custody services are provided by Inspira Financial Trust, LLC and consumer directed benefits are administered by Inspira Financial Health, Inc. Inspira Financial Trust, LLC and Inspira Financial Health, Inc. are affiliates. Inspira Financial Trust, LLC and its affiliates perform the duties of a directed custodian and/or an administrator of consumer directed benefits and, as such, do not provide due diligence to third parties on prospective investments, platforms, sponsors, or service providers, and do not offer or sell investments or provide investment, tax, or legal advice. Inspira and Inspira Financial are trademarks of Inspira Financial Trust, LLC.

Founded in 2000

Oak Brook, Illinois, USA

938 employees (31 in marketing)

inspirafinancial.com