Responsibilities

• Design and launch onboarding journeys to educate and motivate newly appointed agents to activate with high velocity: first portal visit, first quote, and first purchase — fast
• Collaborate with cross-functional teams including product, data, territory managers, and other areas of marketing to drive conversion
• Build trust and celebrate milestones to foster customer relationship and loyalty
• Leverage incentives to increase production and prevent at-risk agents from churning
• Design winback programs to re-activate lapsed agents
• Build and deploy automated programs, triggered engagements, and blast campaigns across channels of email, SMS, and direct mail
• Design and run experiments to drive incremental lifts and gain insights
• Analyze engagement and performance metrics using Bloomreach and Tableau to measure success and identify trends and opportunities

Requirements

• 7+ yrs of lifecycle marketing experience including lead conversion, retention, and winback
• 3+ yrs of hands-on execution and deployment experience with a marketing platform (Iterable, Braze, Bloomreach, SFMC, etc)
• Audacious thinker who can bring big ideas to the table
• Self-starter who loves to build and moves with high velocity
• Veteran of designing and running experiments
• Strong analytical skills to measure impact, lift, and attribution
• Has worked in dynamic and fast-paced environments while wearing multiple hats
• Highly organized with excellent project management skills, adept at seamlessly managing multiple projects

Preferred

• Super driven and self-motivated
• Extreme ownership
• Proactive and independent thinker (ideas)
• Strong communication skills