VP, Enterprise Marketing
Coursera
Mountain View, CA (Remote)
$300K/yr - $350K/yrIn-houseFull-timeSenior level
13 hrs ago
Sr. Lead, Category Marketing - Golf
Baltimore, MD (Hybrid)
$140K/yr – $180K/yrSenior Level6+ years expFull time
Posted 7 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own golf category storytelling and global go-to-market, turning athlete performance, market intel, and consumer behavior into clear briefs and toolkits for multi-region execution.
- Own category strategy and seasonal storytelling across men’s and women’s golf franchises
- Drive regional alignment with Americas, EMEA, and APAC while maintaining enterprise brand momentum
- Translate insights into product briefs, launches, and GTM kits for consistent global adoption
Job Description
Responsibilities
- Lead category strategy, positioning, and seasonal storytelling for Golf franchises across Men’s and Women’s
- Serve as the primary steward of the Golf consumer, ensuring performance needs, athlete insights, on-course/off-course behavior, and golf culture are embedded across briefs, toolkits, and launches
- Translate athlete performance insight, global golf market intelligence, and consumer behavior into briefs that guide product creation and storytelling
- Own category storytelling and alignment across key milestones including, category strategy reviews, line architecture reviews, line planning workshops, etc.
- Partner with regional marketing teams across Americas, EMEA, and APAC to ensure Golf strategies are locally relevant and executable
- Oversee development of franchise and seasonal GTM sales toolkits and drive strong adoption globally
- Partner with Sportswear, Train, and Team Sports to connect Golf franchises into broader brand, athlete, and cultural moments
- Maintain an enterprise mindset to drive the brand forward through Golf
- Travel regularly for campaign shoots, tournaments, market visits, and athlete/consumer insight gathering
Requirements
- 6–8+ years of progressive experience in category, brand, or product marketing within a global consumer, sport, or lifestyle brand. Strong preference for a background in the Golf industry.
- Demonstrated ability to translate athlete and consumer insights, product innovation, and cultural context into clear, differentiated category and franchise storytelling
- Proven experience leading complex, global marketing strategies and driving alignment across regions, functions, and senior stakeholders
- Deep passion for the sport of golf, including understanding of performance, style, and athlete needs both on and off the course
- Global business mindset, with strong understanding of regional consumer nuance, channel dynamics, and market-specific execution
- Track record of influencing and aligning senior leaders through clear point of view and strong storytelling
- Product fluency in apparel and footwear, with ability to translate technical innovation into consumer-relevant benefits (golf-specific knowledge a plus)
- Strong organizational, communication, and leadership skills; able to manage ambiguity and drive results
- Willingness and ability to travel regularly
- Location: reside within commuting distance from our Baltimore office.
Benefits
- Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
- Under Armour Merchandise Discounts
- Competitive 401(k) plan matching
- Maternity and Parental Leave for eligible and FMLA-eligible teammates
- Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being
Under Armour
Under Armour is obsessed with being better, stronger, and more focused than anyone else out there. Our mission: to make athletes better. Our vision: to inspire you with performance solutions you never knew you needed and can’t imagine living without. Our values define and unite us, the beliefs that are the red thread that connect everyone at Under Armour. Our values are rallying cries, reminding us why we’re here, and fueling everything we do. LOVE ATHLETES We believe in waking up every morning to make athletes legendary. From the best of the best to the ones just getting started, we put the athlete at the center of everything we do. We create fearlessly with the courage and conviction to defy convention. We innovate by taking bold and smart risks. We show up big where athletes train, compete, and recover. CELEBRATE THE WINS We believe our victories, big and small, bring us together as a team. We celebrate our accomplishments, giving credit where it's due. We take time to have fun. We channel past successes to inspire our next win. STAND FOR EQUALITY We believe sport is the great unifier. We don't sit on the sidelines; we speak up for fairness and equity. We treat each other with respect. We apply different perspectives in our work. We come together as a force for good to serve the communities we represent. ACT SUSTAINABLY We believe our work is not just what we do but how we do it. We work ethically and efficiently to perfect performance while reusing the Earth's resources. We seek new information to develop lasting solutions. We protect our planet for all who now play, and all who will play, on our home field. FIGHT ON TOGETHER We believe strength is built through tackling adversity. We act with an enterprise mindset in the best interest of the Brand. We help each other overcome obstacles. We act with integrity, have honest conversations and grow over mistakes. We approach challenges with positive intent and never quit.
