Responsibilities

• Strategic Vision & Leadership: Establish and communicate the strategic direction for partnership activation, ensuring alignment with overall business objectives and customer communication plans across various departments.
• Sponsorship & Partnership Development: Identify and drive large-scale sponsorship opportunities that enhance brand visibility and engagement.
• End-to-End Activation Programs: Lead the development of comprehensive activation programs in collaboration with business, brand, creative, social media, and experiential teams to achieve targeted objectives.
• Brand Investment Vision Evolution: Work with internal teams and external agencies to refine B2C and B2B strategies, balancing long-term business success with immediate goals.
• Programmer Content and Third-Party Partner Relationship Activation: Manage and activate relationships across various content and third-party partners to enhance brand presence.
• Earned Media: Collaborate with external communications teams to drive earned media. Increase awareness through third-party partnerships to drive incremental reach beyond DIRECTV consumer and media targets.
• Customer Acquisition Strategy: Drive initiatives aimed at increasing customer acquisition and reducing churn, leveraging growth strategies.
• Market Plan Alignment: Define and ensure alignment with marketing teams for a comprehensive go-to-market strategy that leverages partnerships as an extension of their sales channel.
• Cross-Functional Collaboration: Work closely with advanced analytics and insights teams to analyze performance metrics, monitor partnership investments, and identify areas for improvement.
• Team Leadership & Development: Coach and mentor your team to deliver exceptional performance, fostering a culture of innovation and excellence.

Requirements

• Required: College degree or equivalent experience.
• 7–10 years of proven experience in partnership management, marketing, or a related field, with a strong track record of driving successful activations.
• Exceptional leadership and team development skills.
• Strong analytical skills with experience in performance measurement and ROI analysis.
• Excellent communication and stakeholder management abilities.
• Ability to work collaboratively across diverse teams and functions.
• Strategic thinker with a results-oriented mindset.