Sr. Journey Manager, Lifecycle Marketing at Everpure | Santa Clara, CA | $168K/yr – $252K/yr

Sr. Journey Manager, Lifecycle Marketing

Santa Clara, CA (On-site)

$168K/yr – $252K/yrSenior LevelFull time

Posted 6 months ago

Drive end-to-end journey orchestration for Everpure’s priority buyers, unifying cross-channel experiences to accelerate pipeline.

Own macro-journey design, channel sequencing, and handoffs across Paid Media, Email, Web, Field, and SDRs.
Must-have: Strategic B2B demand-gen experience with clear execution plans.
Standout: Global cross-functional leadership and a Journey Center of Excellence approach.

Design Journey Frameworks: Define and evolve macro-journey frameworks for Everpure’s priority buying groups, outlining lifecycle stages, engagement objectives, and progression pathways from awareness through sales engagement.
Architect Cross-Channel Experiences: Design and activate micro-journeys that synchronize Paid Media, Email, Web, Field Marketing, and SDRs into a single, cohesive buyer experience. Own the experience layer of the journey, including sequencing, messaging alignment, channel roles, and handoffs that drive deeper engagement.
Drive Pipeline Velocity: Define precise entry/exit criteria and "next-best-action" logic to ensure prospects move efficiently through the funnel, directly impacting global pipeline growth.
Orchestrate Global Activations: Lead cross-functional kickoffs to align diverse teams on execution timing and responsibilities, ensuring consistent messaging across all Everpure priority buying groups.
Optimize Journey Performance: Partner with Analytics to monitor journey health and funnel velocity, using data-driven insights to refine channel mix and messaging sequencing.
Govern Journey Integrity: Establish and reinforce global standards for journey design, managing interdependencies to minimize buyer fatigue and maximize the scalability of the Journey Center of Excellence.

Strategic Marketing Expertise: Deep experience in B2B demand generation, campaign design, or marketing automation, with a proven ability to translate high-level business goals into structured execution plans.
Technical Proficiency: Advanced hands-on experience with Marketo and Salesforce, alongside a strong understanding of how to leverage tools like 6sense, Drift, and Outreach to orchestrate multi-touch journeys.
Analytical Rigor: A data-first mindset with the ability to interpret complex lifecycle metrics and communicate actionable insights to stakeholders across the organization.
Collaborative Leadership: Exceptional communication skills with the ability to influence cross-functional teams and champion journey-based thinking in a fast-paced, global environment.

Innovation: We celebrate those who think critically, like a challenge, and aspire to be trailblazers.
Growth: We give you the space and support to grow along with us and to contribute to something meaningful. We have been named Fortune's Best Workplaces in Technology™, Fortune's Best Workplaces in the Bay Area™, and certified as a Great Place to Work®!
Team: We build each other up and set aside ego for the greater good.
Perks: flexible time off, wellness resources, and company-sponsored team events. Check out purebenefits.com for more information.