Sr. Integrated Marketing Manager, Account-Based Marketing

Responsibilities

• Develop and execute account focused marketing programs targeting named accounts and key segments across the customer and prospect lifecycle
• Build targeted, multi-channel targeted campaigns, including email, digital channels, and events to engage priority accounts and buying committees
• Partner closely with Sales, Customer Success, and Product Marketing to align on target account lists, account tiering, and coordinated outreach strategies
• Leverage account intelligence, firmographic and behavioral data, and intent signals to deliver relevant, personalized messaging to key stakeholders within target accounts
• Monitor and analyze account engagement and program performance to identify opportunities to improve pipeline velocity, expansion, and revenue impact
• Develop account-based nurture programs and communications that reinforce value and highlight relevant capabilities to specific accounts and personas
• Continuously test, optimize, and improve campaigns to enhance account engagement and sales alignment

Requirements

• Bachelor's degree and 5+ years of related experience in marketing, account-based marketing, demand generation, or a similar role
• Experience developing and executing account-based marketing campaigns that drive engagement, pipeline, and measurable outcomes
• Strong project management skills with the ability to manage multiple priorities and stakeholders
• Experience using account data, firmographic segmentation, intent signals, and behavioral insights to inform marketing strategies
• Ability to collaborate cross-functionally with Sales, Customer Success, and Product Marketing to align on account strategy
• Motivated self-starter who thrives in a fast-paced and evolving environment
• Strong analytical and problem-solving skills
• Experience in SaaS is a plus
• Experience with ABM platforms (e.g., 6sense, Demandbase, RollWorks) as well as Salesforce, WordPress, or marketing automation platforms like Pardot
• Broad marketing knowledge with the ability to connect account strategy and execution across channels

Preferred

• Experience in SaaS is a plus

Benefits

• health, dental, vision, disability and life insurance, paid time-off, 401(k), health and flexible spending accounts, stock purchase plan and more.