Responsibilities

• Own the creator and influencer strategy across the Relatable brand portfolio, including the annual roadmap, creator tiering, sourcing process, and platform mix.
• Develop and execute a retention strategy that maximizes creator lifetime value and builds long-term partnerships at the relationship level.
• Track influencer trends, platform shifts, and emerging creator opportunities through competitive analysis and market research, applying findings to the roadmap.
• Direct senior-level partnerships and negotiations, and set the creative direction and approval standards for creator briefs across all brands.
• Build and scale a performance-focused creator program centered on DTC affiliate codes and platforms including Levata and ShopMy.
• Partner with PR on influencer seeding strategy and creator requirements.
• Own the annual influencer, partnership, and events budget, including allocation by brand, spend tracking, and financial analysis.
• Build the influencer program reporting process and cadence, defining KPIs and dashboards, and report to leadership on performance, ROI, and strategic recommendations.
• Manage, coach, and develop the Associate Influencer Manager, setting clear expectations and providing quality control on day-to-day creator management and contract execution

Requirements

• 6 - 8 years of experience in influencer marketing, ideally within a high volume, fast-moving, startup environment.
• Highly organized, with the ability to manage multiple brands and concurrent campaigns without dropping details.
• Comfortable managing ambiguity with the propensity to be proactive in fast-moving environments with shifting priorities.
• Strong negotiation skills and command of creator contracting fundamentals, including deliverables, usage rights, exclusivity, and FTC disclosure requirements.
• Strong writing skills, with the ability to produce briefs and leadership communications with minimal oversight.
• Fluency in TikTok, Instagram, and YouTube, and a genuine instinct for what performs on each platform.
• Highly comfortable with numbers, including budget ownership and performance reporting.
• Experience mentoring or directing the work of junior marketers, agencies, or freelancers.
• Strong cross-functional collaboration skills with ability to partner effectively with brand, paid media, organic social, PR, and leadership.
• Bachelor’s degree or equivalent practical experience.

Preferred

• Direct experience running influencer facing events, community events, or IRL activations, including on-site execution and vendor management.
• Experience with affiliate creator programs or social commerce.
• Experience with influencer platforms such as Tribe, CreatorIQ, Aspire, Grin, or similar.
• Experience leading co branded collaborations or licensed partnerships.
• Familiarity with whitelisting and Spark Ads workflows.
• Existing relationships with talent agencies, creator managers, or event production vendors.

Benefits

• Healthcare, Vision, & Dental: Competitive / Best in Class Plans
• FSA & HSA Options: Pick what suits you (can’t do both).
• 401K with 3% Match: Eligible after 90 days.
• Financial Planning & Charity Match
• Time Off
• PTO , Paid Holidays, Sick Days, Volunteer time, Summer Fridays
• Wellness & Growth
• Classpass Membership
• Continuous Learning & Dedicated Learning Hours
• Remote & Hybrid Work Options