Responsibilities

• Develop sales and reseller partner-facing materials including presentations, guides, one-pagers, pitch decks, email templates, and talk tracks.
• Translate product capabilities into clear use cases and value propositions tailored to different buyer personas and industry verticals.
• Support product and feature launches with required GTM materials, internal communications, training content, and webinars.
• Ensure messaging consistency across assets and align materials with current positioning and roadmap priorities.
• Manage assigned content objectives and timelines, tracking progress against defined goals and key results.
• Partner with Product Management to understand upcoming roadmap releases and associated customer value.
• Coordinate cross-functional launch activities, ensuring readiness across sales, channel, and marketing teams.
• Conduct ongoing competitive research to support positioning and enablement efforts.
• Help maintain and refine buyer personas across priority industries, incorporating insights from sales and customer interactions.
• Support development and execution of partner-focused campaigns, including webinars, email outreach, and targeted prospecting initiatives.

Requirements

• 5+ years of experience in product marketing, industry marketing, product management, or a related role within UCaaS, CCaaS, SaaS or technology.
• Experience working inside, consulting with, or developing solutions for healthcare, legal, home services, or auto dealership organizations.
• Strong written and verbal communication skills, with the ability to clearly present ideas to internal teams and partners.
• Experience supporting product launches or GTM initiatives in a cross-functional environment.
• Ability to manage multiple projects simultaneously while maintaining attention to detail and deadlines.
• Comfort working with sales and channel teams, including experience presenting or delivering enablement materials.
• Strong organizational skills and a proactive, accountable work style.
• Bachelor’s degree required; MBA is a plus.

Preferred

• Familiarity with partner-led or channel-driven go-to-market models.