Responsibilities

• We are hiring a Sr. Growth Marketing Specialist to support the day-to-day execution of Rula's Paid Search program - One of the largest in the mental health space, across our Therapy and Psychiatry service lines.
• Reporting to the Director of Patient Performance Marketing and working alongside the Sr. Paid Search Manager, you will be a key operator of a program that optimizes for patient Starts and lifetime value, and your work will directly determine how many people can access mental health care through Rula.
• You will partner closely with Analytics, Finance, and Brand to build a program that is both technically sophisticated and deeply mission-aligned.
• This role is for someone who finds real satisfaction at the intersection of performance rigor and meaningful impact and who wants ownership, not just execution.

Requirements

• 4+ years of hands-on paid search experience executing in programs at significant scale ($20M+ annual spend)
• Deep, practical expertise in value-based bidding. Has experience managing and optimizing VBB strategies in Google Ads (tROAS, Smart Bidding value rules)
• Strong command of Google Ads and Microsoft/Bing Ads campaign management, including Smart Bidding strategies, audience segmentation, and automated rules
• Fluency with LTV-based performance frameworks
• Proficiency with Looker or comparable BI tools
• Strong analytical foundation

Preferred

• Experience in healthcare, health-tech businesses where customer LTV is central to growth economics
• Familiarity with multi-service line or multi-brand paid search program management
• Experience with feed-based or audience-driven value signals (e.g., customer match, value rules based on predicted LTV segments)
• Exposure to media mix modeling or incrementality testing in a paid search context
• Familiarity with first-party data activation and audience segmentation strategies

Benefits

• 100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in United States, currently not hiring in Hawaii)
• Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States
• Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA
• 401(k) plan access: Start saving for your future
• Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees)
• Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering
• Employee Assistance Program (EAP): Supporting your mental and physical health
• Quarterly department stipend: Fun team-building activities or in-person gatherings
• Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all
• Home office stipend: New hire home office stipend & $50 monthly stipend to help cover internet or cell phone expenses