Sr. Growth Marketing Specialist - Cal AI at MyFitnessPal | USA | $90K/yr – $115K/yr

MyFitnessPal

Sr. Growth Marketing Specialist - Cal AI

USA (Remote)

$90K/yr – $115K/yrSenior Level4+ years expFull time

Posted 2 months ago

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Job Summary

Drive paid acquisition and lifecycle growth by coordinating multi-channel campaigns, rapid testing, and cross-functional collaboration to improve CAC, ROAS, and retention in a consumer app environment.

Growth Engine: own testing frameworks and cross-channel optimization to accelerate acquisition and scale profitable campaigns.
Cross-Functional Collaboration: partner with product, analytics, creative, and influencer teams to turn insights into growth actions.

Job Description

Responsibilities

Execute paid campaigns across Meta, TikTok, Google, Snapchat, and emerging channels.
Identify and recommend acquisition improvements based on performance analysis.
Contribute to retention and engagement through channel execution and lifecycle insights.
Identify growth experiments and conversion opportunities with product and analytics teams.
Analyze campaign performance metrics: CAC, ROAS, payback, creative performance, funnel conversion, and retention.
Collaborate with creative, influencer, product, and analytics teams to turn insights into growth actions.
Build and maintain testing frameworks for paid ads, creative, landing pages, and offers.
Support a high-velocity growth culture through structured experiments, clear reporting, and disciplined execution.
Manage multiple projects simultaneously, escalating risks to your manager as needed.
Coordinate cross-functional growth initiatives with product and analytics teams.

Requirements

4-6 years of experience in growth, paid acquisition, performance marketing, or consumer app marketing.
Hands-on experience running paid advertising campaigns profitably for a consumer mobile app, subscription app, health/wellness app, or similar product.
Working knowledge of Apple Search Ads, Meta, and TikTok; experience with Snapchat or Google is a plus.
Solid understanding of CAC, LTV, ROAS, payback period, and core subscription app economics.
Experience supporting creative testing and collaborating with UGC creators, influencers, or creative strategists.
Analytical mindset with comfort working in dashboards, attribution tools, and performance data.
Experience with mobile attribution platforms such as AppsFlyer, Adjust, Singular, Branch, or similar.
Clear communicator who can craft data-backed recommendations and tailor messaging to different audiences.

Preferred

Experience scaling an app in the Health & Fitness, wellness, nutrition, AI, consumer subscription, or mobile utility category.
Exposure to influencer marketing, affiliate programs, creator whitelisting, Spark Ads, or organic social strategy.
Familiarity with web-to-app funnels, subscription monetization, onboarding optimization, or paywall testing.
Growing network of growth partners, creators, or marketing technology vendors.

Benefits

Face-to-Face Connections: We value personal connections. Meet and connect with your team members in person; teams meet as needed and all of MyFitnessPal gathers annually.
Flexibility At Its Best: Flexible time-off policy with Responsible Time Off.
Give Back: 2 volunteer days per year to support community.
Mentorship Program: Optional mentorship to scale skills and growth.
Family-Friendly Support: Paid maternity and paternity leave and support for fertility-related matters.
Wellness Comes First: Monthly Wellness Allowance for health and well-being initiatives.
Celebrate Greatness: Recognition platform to acknowledge contributions.
Elevate Your Health & Fitness: Access to MyFitnessPal Premium.
Unlock Your Potential: Virtual learning and development library.
Championing Inclusion: DEI-focused initiatives and progress evaluation.
Healthcare Matters: Competitive medical, dental, and vision benefits.
Secure Your Future: Retirement savings with employer match.

MyFitnessPal

4.3 Glassdoor

MyFitnessPal is the #1 global nutrition and food tracking app with a mission to help people around the world reach their health goals through better food choices.

Founded in 2005

Austin, Texas, USA

272 employees (52 in marketing)

www.myfitnesspal.com

77% recommend to a friend

86% CEO approval