Director of Growth Marketing DTC
Warmies
California, MO (Remote)
$165K/yr - $185K/yrIn-houseFull-timeDirector/executive5+ years exp.
8 hrs ago
Sr. Growth Marketing Manager - Remote
USA (Remote)
Salary Not AvailableSenior Level10+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
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Job Summary
Lead and optimize paid media across multiple channels with HIPAA-compliant tracking, automation, and data-driven testing to scale qualified demand in a multi-location healthcare setting.
- Paid Media Ownership: End-to-end management of Google, Meta, Microsoft, and emerging channels, with CTV as a growth priority.
- Automation & Insights: Build scalable workflows via Claude AI and the Google Ads API to replace manual analysis and accelerate learning.
Job Description
Responsibilities
- Own and manage all paid media channels end-to-end: Google Ads (Search, Performance Max, YouTube, Demand Gen), Meta, and Microsoft. CTV/Pinterest as growth channel priorities.
- Build and manage our automation and reporting layer using Claude AI and the Google Ads APIâreplacing manual analysis with scalable, intelligent workflows.
- Align spend to provider capacity market-by-market, partnering with Operations to ensure paid demand matches therapist availability.
- Optimize through the full patient funnel (not just cost per booking, but cost per kept appointment)
- Manage all tracking infrastructure in compliance with HIPAA requirements.
- Brief and direct freelance creative teams on video and static ad assets, ensuring creative is always tested, refreshed, and performing.
- Design and run structured A/B tests across channels, audiences, creative, and landing pages to drive continuous improvement.
- Own geo-level budget pacing, bid strategy, and campaign architecture across a high-volume, multi-location account structure.
- Lead weekly performance reporting and provide strategic recommendations to marketing leadership.
- Phase in CTV/programmatic testing as the core program stabilizes.
Thriveworks
Thriveworks is a leading provider of therapy and psychiatry services. Our licensed cliniciansâmore than 2,200 across the United Statesâoffer both in-person and online care for people of all ages. We make therapy and psychiatry work better for everyone by providing best-practice care to our clients and creating a supportive environment where clinicians can thrive.We are in network with most major insurances, including Aetna, BlueCross BlueShield, Humana, and United Healthcare. Through preferred partnerships with health plans and health systems, we provide patients and members with quick access to high-quality care.⢠Learn more about Thriveworks: https://thriveworks.com/professional-counseling/⢠Explore healthcare partnerships: https://thriveworks.com/business-care/⢠Book your therapy or psychiatry session today: https://thriveworks.com/app/providers⢠Join our team: https://thriveworks.com/careers/⢠Welcome video: https://www.youtube.com/watch?v=APZWYBi68o8⢠Take the next step with Thriveworks: https://youtu.be/mSbXso2pcdU?si=S4iT6usonmFn8K65Interested in working with us? Hereâs how to know youâre speaking with a real member of the Thriveworks team:⢠Our team will only email you from an "@thriveworks.com" address⢠Our interviews will always take place over Google Meet.⢠We will never ask you to purchase or send us equipment.
