Responsibilities

• Own the end to end paid media strategy across all channels - existing and emerging - to drive profitable new customer acquisition at scale, defining high-value customer cohorts across domestic and international markets (Meta, Google, TikTok, Affiliates and emerging platforms)
• Build, manage, and scale full-funnel paid campaigns, including audience targeting, ad creative development, bid strategy, and ongoing campaign optimization
• Lead media buyers or agency relationships, driving clear accountability, performance standards, and ROI expectations
• Daily management of paid media mix to ensure weekly traffic, customers, LTV:CAC and ROI targets are met. Leverage attribution software to effectively deploy attribution models and uplift analysis for in-channel optimization and media mix portfolio optimization
• Design, execute, and analyze A/B tests across ad creative, landing pages, and audience segments to continuously improve conversion and efficiency
• Brief high-impact ad concepts rooted in audience insights and channel best practices, with a sharp creative sensibility for what drives engagement and conversion
• Collaborate closely with Retention, Brand, Inventory Planning, eCommerce and Creative teams to align paid media tactics to drive company priorities around new product launches, strong customer lifecycle performance, GTM strategies and other strategic priorities
• Own weekly/monthly performance reporting and communicate insights to leadership
• Partner with the SVP of Growth & Digital to own the digital marketing P&L, manage ad budget allocation, and deliver real-time, weekly, and monthly performance reporting
• Stay ahead of the curve on emerging platforms, industry trends, policy changes, and new marketing strategies, translating insights into actionable tests and opportunities

Requirements

• 5-8+ years of digital marketing experience at a high-growth DTC ecommerce brand, comfortable operating in lean, fast-paced environments where you've had to move quickly, think creatively, and hold the brand bar high all at once
• Demonstrated success in profitably scaling new customer acquisition and LTV. Prior marketing analytics experience a strong plus
• Proven track record in growth marketing. Expertise in paid media platforms (prior hands on keyboard experience required) especially in Meta, Tiktok, Google SEM/ SEO, Youtube, OTT, display and programmatic
• Exceptionally analytical with expertise in platforms like Northbeam, Google Analytics, Google Tag Manager, Google Search Console, AB testing platforms and BI solutions such as Power BI. Employs data to drive actionable decisions
• Ability to set the high level long-term strategic vision and distill it down into actionable priorities and trackable KPIs
• Strong self-starter with experience working with a remote staff and fast-paced environment. No job or detail is too small - willing to roll up your sleeves to execute
• Obsessed with the customer (both qualitative and quantitative); strong customer-first bias
• Demonstrates history of successful and on-time delivery of high impact, complex initiatives involving technology, cross-departmental collaboration and high visibility across the company and with customers
• Clear communicator with an ability to articulate timelines, roles & responsibilities and distill complex concepts into digestible takeaways
• Can creatively problem solve to balance pros/cons, speed, outcomes to prioritize highest impact solutions. Ability to think around corners and innovate solutions
• Strong organizational leader who can manage through complexity, transition and in a startup environment

Benefits

• Robust health benefits including 100% company covered option for medical, vision, dental insurance, and supplemental insurance options
• Company matched 401K plan up to 3%
• Generous paid time off program including flexible PTO days, federal holidays, and sick days
• Flexible remote workplace
• Paid parental leave for qualifying employees
• Monthly wellness stipend
• Annual company-wide offsite
• Have a huge role in the growth of a company with a meaningful mission