Responsibilities

• Messaging, positioning, and materials to support both consumer and B2B audiences for clients.
• Use data and insights to provide strategic recommendations to optimize and improve program performance and help retain and grow client partnerships.
• Translate business goals into clear, compelling positioning, messaging, and storytelling that resonates with real people.
• Act as a strategic partner and subject matter expert for accounts, turning objectives into effective marketing strategies, creative direction, and campaign briefs.
• Bring go-to-market strategies to life using proven tools and frameworks, adapting approaches to meet audience needs, timelines, and channels.
• Develop and execute data-driven, omnichannel marketing strategies that connect digital, retail, and partner experiences into a seamless customer journey.
• Use insights, testing, and performance data to continuously optimize campaigns, improving conversion, engagement, and lifetime value.
• Ensure every touchpoint meets a high bar for quality, compliance, and brand integrity, with clarity and consistency at every step.
• Translate complex marketing performance into clear narratives, helping teams and clients understand the “why” behind the results.
• Thrive in a fast-moving, collaborative environment, bringing structure to ambiguity and elevating the work of those around you.

Requirements

• Bachelor’s degree in marketing, Product Management, Business Administration or another related field.
• A minimum of 8 years’ relevant experience in marketing with strong focus in digital marketing, ecommerce, consumer marketing, B2B marketing, marketing research, and analytics.
• A minimum of 5 years of consumer marketing experience, including product positioning, promotions, and multi-channel campaigns, with a proven track record of partnering with clients and cross-functional teams to drive results and maximize return through effective marketing strategy and execution.
• Direct experience with developing, executing and measuring successful B2C and B2B marketing strategies, plans and campaigns.

Preferred

• 10+ years’ relevant experience in marketing with strong focus in digital marketing, ecommerce, consumer marketing, B2B, marketing research and analytics.
• 4+ years’ product marketing experience including brand, product positioning, promotions, campaigns, communications, market research, sales and distribution support.
• Proven experience in customer, client and market research.
• Excellent communication skills (both written and verbal).
• Self-starter with a strong sense of urgency and accountability.

Benefits

• Virtual work environment.