Responsibilities

• Brand stewardship and Mkt fundamentals: owns Ortho channel positioning, identity, insights and messaging architecture.
• Campaign development: leads the development of integrated campaigns (concept, creative, production and measurement) for doctors´ acquisition, engagement and utilization.
• Marcoms and content: owns Global communication across owned, earned and paid channels, including social media, digital, events and congresses.
• Market insight translation: converts market trends, competitive moves, CS insights and customer research into language and propositions that leverages the ADW.
• Ortho segmentation and profiling definition to improve conversion.
• Agency and budget management.
• Partnering closely with cross‑functional global teams, including Clinical Education, Commercial Excellence, Analytics, Product Marketing, and Regional Marketing, you will translate deep Ortho insights into a compelling, differentiated Align value proposition. Your work will directly support growth ambitions across the Ortho channel ensuring long‑term engagement with Align solutions.
• Location: This role can be based in San Jose CA, LATAM (São Paulo – Brazil) or any European offices.

Requirements

• Education: Bachelor’s degree in Marketing, Business, Life Sciences, or a related field; MBA or equivalent advanced degree preferred.
• Experience: 10+ years of progressive experience in global or regional marketing roles, preferably within medical devices, healthcare, dental, or life‑science industries.
• Customer insight & strategy: Demonstrated experience building customer segmentations, translating insights into value propositions, and driving go‑to‑market strategies.
• Campaign leadership: Proven ability to design and scale global marketing or recruitment campaigns with regional execution.
• Cross‑functional collaboration: Strong track record of partnering with commercial, clinical, analytics, and regional teams in complex global organizations.
• Analytical mindset: Comfort working with data and insights to inform decisions, optimize journeys, and measure impact.
• Communication: Excellent written and verbal communication skills, with the ability to influence senior stakeholders and align diverse teams.
• Teamwork: Ability to work independently while thriving in highly collaborative, matrixed environments.

Preferred

• Experience with healthcare or professional audience marketing.
• Familiarity with customer journey mapping, onboarding optimization, and lifecycle marketing concepts.
• Comfort working across regions and cultures in a global role.
• Fluency in English required.

Benefits

• Family Benefits. Align offers employees and their eligible dependents medical (with a Health Savings Account option for some plan offerings), dental, and vision in accordance with those plans. Align also offers to employees:
• - Discounts on Invisalign and Vivera to employees and their eligible dependents after 90 days of employment
• - Back-up Child/Elder Care and access to a caregiving concierge
• - Family Forming Benefits – Available to Employees, and their spouse or domestic partner, covered under one of Align’s health plans
• - Breast Milk Delivery and Lactation Support Services
• - Employee Assistance Program
• - Hinge Health Virtual Physical Therapy – Available to all employees and eligible dependents (age 18+) enrolled in an Align medical Plan
• Employee benefits. Align offers its employees:
• - Short-term and long-term disability insurance in accordance with those plans.
• - Basic Life Insurance and Accidental Death and Dismemberment. Voluntary Supplemental Life Insurance for Employee, Spouse/Domestic Partner, and Child(ren) are available for purchase in accordance with those plans.