Responsibilities

• Digital & Web Strategy Leadership: Lead integrated digital strategy engagements across websites, content, search, social media and AI-powered discovery, connecting audience needs and digital behaviors with client business and communications objectives.
• Research, Insights & Strategic Recommendations: Guide website, content, search, social and competitive analyses, synthesizing complex findings into clear strategies and actionable recommendations for clients.
• Search, SEO & AI Discovery: Lead SEO and GEO strategies that strengthen brand visibility across traditional and AI-powered search experiences, including search behavior, organic visibility, content authority, citations and competitive positioning.
• Website & Content Strategy: Develop website and content strategies spanning audience needs, user journeys, information and content priorities, channel roles and optimization roadmaps.
• Social Media & Audience Strategy: Guide social and audience strategies informed by platform dynamics, cultural behaviors, content performance and evolving ways people discover and engage with brands.
• Measurement & Performance Optimization: Partner with analytics teams to define success measures, interpret digital performance and translate data into recommendations that improve digital experiences and program effectiveness.
• Client Leadership & Strategic Counsel: Serve as a trusted digital advisor to clients, leading strategic discussions, presenting recommendations and helping stakeholders navigate evolving digital behaviors, technologies and opportunities.
• Team Leadership & Cross-Functional Collaboration: Mentor and develop junior strategists while partnering across design, analytics, creative, digital and account teams to deliver integrated client solutions.
• Business Growth & Capability Development: Identify opportunities to expand client engagements, contribute to new business and help evolve Zeno's digital strategy capabilities, methodologies and points of view.

Requirements

• 6+ years of experience in digital communications, social media, digital strategy, creator marketing or related fields within an agency or similar environment.
• 6+ years of experience in digital strategy, web strategy, content strategy, search, social media, digital communications or related fields within an agency, consulting or client-service environment.
• Experience leading digital strategy engagements across multiple areas such as website strategy, content strategy, SEO/search, social strategy, audience research or digital analytics.
• Strong ability to translate research, audience insights and performance data into clear strategies and client recommendations.
• Strong understanding of website and content strategy, including user journeys, content organization, digital experiences and optimization.
• Deep understanding of SEO, search behavior, organic visibility and the evolving digital discovery landscape.
• Familiarity with generative AI, AI-powered search and GEO, with the ability to help clients understand emerging opportunities and implications.
• Strong understanding of social media strategy, audience behavior, platform dynamics and content performance.
• Experience defining measurement approaches and using digital performance data to guide strategy and optimization.
• Strong client counseling, presentation and storytelling skills, with experience communicating complex digital concepts to senior stakeholders.

Preferred

• Experience with GA4, Google Search Console, SEMrush, Ahrefs or similar search and analytics platforms.
• Experience with social listening, audience intelligence or digital research platforms.
• Experience contributing to new business, organic client growth or digital capability development.
• Experience developing digital frameworks, methodologies, thought leadership or strategic points of view.

Benefits

• Healthy, happy employees make Zeno better, so we have programs that support physical, mental and financial wellness. Our culture and benefits are designed to promote flexibility, celebrate diversity and support work/life balance. We offer a variety of medical, dental and vision insurance with prescription plans, as well as short and long-term disability. Our Be Kind to Your Mind program focuses on mental health, providing a paid subscription to Headspace and access to mental health providers and other services through a best-in-class employee assistance program. Employees are encouraged to bring their authentic self to Zeno and participate in our employee resource groups which build communities for sharing and support. And while we love our work, we believe in the restorative power of time off with generous vacation, paid holidays and self-care time. Employees are supported in their pursuit of financial wellness with a 401(k) plan, pretax flexible spending accounts, tuition assistance, life insurance and free access to a certified financial coach. And our unique ZenoFit program provides a monthly allowance to fund activities in your personal life that bring you joy and keep you healthy. These and other benefits are available to non-temporary employees in the US.