Sr. Field Marketing Manager - NORAM Higher Education

USA (Remote)

$115K/yr – $140K/yrSenior Level5+ years expFull time

Posted 5 weeks ago

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Job Summary

Own NA field events for higher education B2B SaaS, tying every event to pipeline and cross-functional outcomes.

  • Field events strategy: plan, budget, and on-site execution across trade shows, owned events, and webinars for pipeline impact.
  • Portfolio governance: evaluate and prioritize events by fit, pipeline potential, and business goals; make investment cases.
  • Cross-functional delivery: align with sales, SDRs, and product marketing; manage vendors, post-event reporting, and retrospectives with concrete takeaways.

Job Description

Own NA field events for higher education B2B SaaS, tying every event to pipeline and cross-functional outcomes.

  • Field events strategy: plan, budget, and on-site execution across trade shows, owned events, and webinars for pipeline impact.
  • Portfolio governance: evaluate and prioritize events by fit, pipeline potential, and business goals; make investment cases.
  • Cross-functional delivery: align with sales, SDRs, and product marketing; manage vendors, post-event reporting, and retrospectives with concrete takeaways.
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