Responsibilities

• Develop and manage the annual marketing strategy to reach senior Education decision makers and deepen engagement with existing customers
• Own planning and production for bespoke marketing channels like webinars, hosted events, and sponsorships across trade and association publications
• Manage relationships across marketing, sales, and product stakeholders, as well as external media agencies and partners
• Drive robust and detailed measurement and reporting processes
• act as the single point of contact for all of Marketing, driving visibility of upcoming initiatives to Sales, and reporting back campaign impact
• dive deep with Sales to understand key business priorities, and work hand-in-hand with extended marketing teams such as digital, content, and channel marketing teams to create and then execute an integrated marketing plan that supports those priorities

Requirements

• 6+ years of professional non-internship marketing experience
• Experience building, executing and scaling cross-functional marketing programs
• Experience presenting metrics and progress to goal to senior leadership
• Experience creating and managing complex, cross-team project plans
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

Preferred

• Experience with customer segmentation, profiling, and targeting
• Experience leading go-to-market for consumer software or hardware product launches
• Experience of B2B marketing best practices
• Experience marketing brands and solutions to Education organizations

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave
• Learn more about our benefits at https://amazon.jobs/en/benefits.