Responsibilities

• Own and drive the ecommerce strategy for FSAstore and HSAstore, with a clear focus on improving CVR, AOV, and overall revenue.
• Develop and execute seasonal and evergreen site strategies, optimizing onsite merchandising, category prioritization, sorting rule, boosting/burring, informed by consumer insights and performance data.
• Lead approval for monthly site flips and content strategy, partnering closely with Marketing on promotional calendars.
• Build and scale personalized experiences across homepage, PLPs, PDPs, and product recommendations for both store brands to achieve our personalization revenue goals.
• Partner with Data Science and Product to deploy ML-driven recommendation models based on user segmentation and purchase behavior.
• Own the personalization testing roadmap, from hypothesis development and measurement framework design through rollout and iteration.
• Use CDPs, recommendation engines, and experimentation platforms to design, launch, and optimize personalized experiences across both storefronts
• Translate user journeys and behavioral insights into onsite experiences that drive relevance, engagement, and conversion.
• Own site reporting, co-creating reports for our customer segments and tying it back to our revenue targets
• Use A/B and multivariate testing to launch and iterate on new personalization strategies, with every initiative tied to CVR, AOV, or LTV impact

Requirements

• Minimum of 5–8 years of ecommerce experience, with at least 2 years in a 2,000+ sku site.
• Demonstrated ROI ownership, you've managed a site with real revenue accountability.
• Hands-on personalization experience: you've built or scaled recommendation engines, dynamic segmentation, and can speak to measurable outcomes.
• Strong analytical foundation, comfortable Excel/Sheets, BI tools (Looker, Tableau, or equivalent), or building your own analyses.
• Experience running structured experimentation programs (A/B, MVT) with statistical rigor.
• Familiarity with ecommerce platforms (Salesforce Commerce Cloud, Builder, or equivalent) and personalization/CDP vendors (Segment or equivalent).
• Strong analytical skills; comfortable in platforms like Google Analytics and other reporting tools
• Experience managing, mentoring, and developing direct reports
• Highly organized, self-directed, and comfortable operating in a fast-paced, remote environment

Preferred

Benefits

• Medical, Dental, Vision, and 401K with a company match
• Dependent Care, FSA & HSA accounts
• Paid Parental & Bonding Leave
• Flexible PTO & office closure on all major holidays
• Monthly wellness & internet reimbursements
• Professional development including certification support & leadership coaching
• Mental Health resources
• 100% remote within the United States
• Must be able to work EST hours