Responsibilities

• Support the development and execution of performance and affiliate marketing strategies for OLIVE YOUNG U.S. E-commerce, contributing to customer acquisition, revenue growth, and efficiency goals
• Own day-to-day execution and optimization across paid media and affiliate channels, ensuring campaigns are properly launched, managed, and continuously improved
• Launch, manage, and optimize campaigns across major paid media platforms such as Google Ads, Meta Ads Manager, and TikTok Ads Manager
• Manage campaign setup, audience targeting, bidding strategy execution, budget pacing, spend monitoring, creative rotation, and ongoing optimization across paid channels
• Monitor and analyze performance across key metrics including traffic, conversion, CAC, ROAS, AOV, and revenue contribution, and translate findings into actionable insights and recommendations
• Build and execute channel plans in alignment with business goals, promotional priorities, seasonal campaigns, and budget guidance
• Partner closely with Onsite, CRM, Membership, MD, Creative, and Analytics teams to ensure paid media and affiliate execution is aligned with landing pages, promotional offers, campaign calendars, and customer journey objectives
• Support testing initiatives across audience segments, messaging, creative variations, bidding approaches, offers, and landing experiences to improve acquisition quality and channel efficiency
• Manage affiliate programs and external partners, including coordination with networks, publisher communication, partner onboarding support, campaign execution, and performance tracking
• Identify opportunities to grow affiliate contribution through partner engagement, promotional alignment, and optimization of existing relationships

Requirements

• Bachelor’s degree or equivalent experience
• 4–6 years of experience in performance marketing, digital marketing, affiliate marketing, or e-commerce growth marketing
• Hands-on experience managing paid media campaigns across Google Ads, Meta Ads Manager, and TikTok Ads Manager
• Strong understanding of paid media fundamentals (campaign structure, targeting, bidding, budgeting, creative rotation)
• Experience analyzing performance metrics and translating data into actionable insights
• Ability to support testing initiatives across creatives, audiences, landing pages, and offers
• Experience working with affiliate programs or external marketing partners
• Strong operational and execution mindset
• Strong communication and collaboration skills across cross-functional teams
• Ability to manage multiple campaigns in a fast-paced environment

Preferred

• E-commerce, retail, beauty, or consumer brand experience
• Korean language proficiency (plus for HQ collaboration)
• Experience with affiliate networks (Rakuten, Impact, CJ, ShareASale, etc.)
• Familiarity with GA4, Amplitude, Appsflyer, Adjust, or similar tools
• Experience with Looker Studio, Tableau, Excel, or Google Sheets
• Experience with Jira, Slack, or similar workflow tools
• Exposure to CRM or lifecycle marketing coordination
• Experience with A/B testing and conversion optimization
• U.S. e-commerce or global digital marketing experience preferred

Benefits

• 401(k) with Company Match, Employee Discount Program, Lifestyle Allowance, Mobile Phone Plan Reimbursement, Comprehensive Health/Dental/Vision/Life Insurance, Paid Time Off, Flexible Work Hours, Wellness Days, Creative Leave, Monthly Team Building Budget and more!