Responsibilities

• Develop and manage the annual tradeshow and event portfolio strategy, calendar, and prioritization framework across enterprise, regional, and sales-funded events.
• Align event investments and participation decisions with marketing, brand, client engagement, and commercial objectives.
• Lead the strategy and lifecycle management of tradeshow environments, booth assets, exhibit systems, and vendor partnerships to ensure consistent brand execution and operational efficiency.
• Define event goals, target audiences, measurement plans, and success metrics in partnership with business stakeholders.
• Oversee end-to-end execution of tradeshows and events, including logistics, exhibit management, vendor coordination, and on-site delivery.
• Establish governance, intake processes, workflows, and execution standards that improve consistency and scalability across the event portfolio.
• Partner with marketing, sales, and business leaders to ensure event strategies support organizational priorities and client engagement objectives.
• Monitor and analyze event performance metrics, including attendance, engagement, influence on pipeline, and return on investment, and recommend optimization opportunities.
• Manage event budgets, contracts, and resource allocation to maximize effectiveness and cost efficiency.
• Lead and develop team members while fostering a culture of accountability, collaboration, innovation, and continuous improvement.

Requirements

• 10 or more years of relevant experience in tradeshow management required.
• Experience leading enterprise-level tradeshow, event marketing and experiential marketing.
• Demonstrated success developing event strategies that support brand awareness, client engagement, demand generation, and commercial growth.
• Experience managing large-scale event budgets, vendor relationships, contract negotiations, and exhibit assets.
• Strong knowledge of event operations, logistics, governance models, and performance measurement methodologies.
• Experience collaborating with executive leaders and cross-functional stakeholders to align event investments with business objectives.
• Strong analytical skills with the ability to evaluate event performance, ROI, and business impact using data-driven insights.
• Excellent leadership, project management, communication, and organizational skills.

Preferred

• Relevant degree preferred.
• Experience within healthcare, healthcare technology, or business-to-business marketing environments preferred.

Benefits

• http://www.vizientinc.com/about-us/careers