Sr Director Strategic Communications & Digital Engagement

Lubbock, TX (On-site)

Salary Not AvailableDirector/ExecutiveFull time

Posted 3 months ago

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Job Summary

Drive rural affairs communications and strategic initiatives for TTUHSC, shaping plans, storytelling, and multi-channel campaigns across a multi-campus health system.

  • Own development and execution of comprehensive communications plans across Rural Affairs and Strategic Initiatives.
  • Must-have: Bachelor's degree with substantial management experience (per requirements).
  • Standout: Experience in strategic storytelling and multi-channel campaign execution across multiple campuses.

Job Description

Responsibilities

  • Embody the TTUHSC shared values of kindhearted, integrity, one team, visionary and beyond service.
  • Follow all TTUS and TTUHSC Operating, IT and Safety policies and complete all trainings as required.
  • Create ongoing internal and external communications to support Rural Affairs and Strategic Initiatives.
  • Develop executive-level presentations and memorialize institutional knowledge.
  • Creative design execution
  • Update and maintain Rural Affairs & Strategic Initiatives content on the TTUHSC intranet and external-facing websites.
  • Develop and execute comprehensive communications plans across all phases of initiatives.
  • Develop and implement a comprehensive social media strategy for Rural Affairs and Strategic Initiatives.
  • Develop and execute storytelling campaigns highlighting Rural Affairs impact.
  • External engagement support, including in-person regional engagement.

Requirements

  • Bachelor's degree plus six years of progressively responsible management experience OR a combination of education and/or years of experience in management to equal a minimum of 10 years.

Preferred

  • Experience in higher education, academic health sciences or complex multi-campus organizations.
  • Knowledge of rural health, community engagement or strategic initiatives within an academic or health care setting.
  • Advanced expertise in strategic communications planning, digital storytelling and multi-channel campaign execution.

Benefits

  • Health Plans + Supplemental Coverage Options – Individual health insurance provided at no cost for full-time team members
  • Paid Time Off – Including holidays, vacation, sick leave and more
  • Retirement Plans
  • Wellness Programs
  • Certified Mother-Friendly Workplace
  • opportunities for personal and professional growth, including lifelong learning programs, recognition programs, and health and wellness initiatives
  • special membership rates at local gyms and golf courses, access to state-of-the-art software and facilities, and discounts on travel, technology, entertainment and more
Texas Tech University Health Sciences Center logo

Texas Tech University Health Sciences Center

WE ARE THE FUTURE OF HEALTH. For over 50 years, Texas Tech University Health Sciences Center (TTUHSC) has dedicated its services to education, patient care and research for West Texas and beyond. More than 30,000 health care professionals have been trained within TTUHSC’s six schools, and we continue to meet the health care needs of the 2.5 million people in our region. Our growing institution has campuses in Abilene, Amarillo, Austin, Dallas/Fort Worth, Lubbock, Midland and Odessa. TTUHSC is an established leader in education and patient care and has built cutting-edge, ongoing research in a multitude of health care topics. TTUHSC is consistently recognized as one of the best colleges in the nation to work for, according to the 'Great Colleges to Work For' program. In 2024, TTUHSC was recognized as an institution that excels in five categories:• Job satisfaction and support• Compensation and benefits• Professional development• Shared governance• Faculty experienceTo be a part of TTUHSC, visit www.ttuhsc.edu!

Founded in 1969
Lubbock, Texas, USA
5.3K employees

Traffic Signals

Monthly Visitors
777.1K
Monthly Google Ads Budget
$24.5K
Traffic Source Mix
Search
36.1%
Direct
48.6%
Referral
14.4%
Social
0.5%
Paid
0.3%

Headcount Trend

Current headcount: ~5.3K

Marketing Team

Median Career Experience
23 years
Median Tenure
7.3 years

Funding

Total Funding
$5M
Last Raise
$5M
Grant, 7 months ago

Funding History

  • Aug 2025
    Grant • $5M
  • Jan 2023
    Grant • $30K

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