Sr. Director, Product Marketing

Responsibilities

• Go-to-Market Strategy: Lead segment-specific GTM strategy across Rhapsody solutions, grounded in ICP needs, buying triggers, and competitive differentiation.
• Positioning & Messaging: Build compelling, value-based messaging that stands up to technical and executive scrutiny, especially around data governance, reliability, and outcomes in AI-enabled workflows.
• AI-First Discoverability (GEO/AEO): Partner with Demand Gen to optimize how buyers discover Rhapsody through search + AI answer engines, communities, partners, and third-party validation.
• Sales Enablement: Deliver the enablement system (talk tracks, decks, competitive battlecards, demo narratives, use-case proof) that improves win rates and accelerates deal cycles.
• Launch & Adoption: Own product launches end-to-end, from narrative to commercialization checklist to field readiness and drive adoption post-launch.
• Voice of Customer & Market Intelligence: Run customer/market programs (win-loss, competitive intel) with a focus on how AI is changing decision criteria, data expectations, and risk tolerance.
• Win/Loss & Win Rate: Systematically analyze buying criteria and objection patterns; iterate messaging, proof, and enablement to improve win rates.
• Pricing & Packaging: Own pricing/packaging strategy for target segments; adapt to new AI-era value drivers (speed-to-value, automation, reduced rework, risk reduction).
• Campaign Strategy: Partner with Growth/Content to build full-funnel campaigns tied to measurable pipeline and conversion outcomes.
• Performance Analytics: Define KPIs, dashboards, and learning loops to improve GTM effectiveness over time.

Requirements

• Demonstrated ability to lead GTM in complex, technical B2B markets (health tech strongly preferred)
• Strong grasp of how AI is changing B2B discovery and evaluation (GEO/AEO, peer proof, security/compliance scrutiny, pilot-to-production journeys)
• Practical experience using AI tools to accelerate market research, messaging iteration, competitive analysis, and content workflows (without sacrificing accuracy)
• Ability to translate technical capabilities into clear business outcomes (risk reduction, speed-to-value, operational efficiency, revenue protection/growth)

Benefits

• Comprehensive benefits package on day 1 (medical, dental, vision, life, disability)
• 401k with a generous company match
• Unlimited PTO, sick time & volunteer days
• An innovative, inclusive, and fun work environment
• Continuous learning and development opportunities
• This role is also eligible for participation in Rhapsody’s comprehensive benefits program, which includes health coverage, retirement savings, paid time off and other programs that support your overall well-being.