Sr. Director, Product Marketing

USA (Remote)

$278K/yr – $369K/yrDirector/Executive15+ years expFull time

Posted 7 hrs ago

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Job Summary

Responsible for defining and executing Corelight's product marketing strategy across the portfolio, leading GTM, launches, enablement, analyst relations, and building a high-performing team, with a heavy focus on AI-driven insights and market impact.

  • Owns product positioning, messaging, and go-to-market across the portfolio
  • Leads launches, sales enablement, analyst relations, and market insights
  • Drives team development and data-driven optimization with an AI-first focus

Job Description

Responsibilities

  • Define and evolve Corelight's product positioning, messaging, and value propositions across the portfolio, ensuring clear differentiation in the cybersecurity market.
  • Develop and execute go-to-market strategies that accelerate product adoption, pipeline generation, and revenue growth.
  • Lead all major product launches, partnering closely with Product Management, Sales, Customer Success, and Corporate Marketing to deliver coordinated, high-impact launches.
  • Build and scale world-class sales enablement, including messaging, competitive intelligence, battlecards, presentations, customer stories, and sales plays.
  • Establish Corelight as a thought leader by partnering with Threat Research and technical experts to create compelling content that shapes industry conversations.
  • Own analyst relations for the product portfolio, building trusted relationships with firms such as Gartner, Forrester, IDC, and other influential industry analysts.
  • Develop a deep understanding of customer needs, market trends, competitive dynamics, and buyer personas to influence product strategy and go-to-market priorities.
  • Lead, mentor, and develop a high-performing Product Marketing team while establishing clear goals, operating rhythms, and performance metrics.
  • Partner closely with executive leadership to influence product strategy, pricing, packaging, and market expansion opportunities.
  • Champion an AI-first operating model, leveraging automation and modern AI tools to improve content creation, campaign execution, market intelligence, and team productivity.

Requirements

  • 15+ years of B2B enterprise marketing experience, including significant Product Marketing leadership within enterprise software or cybersecurity.
  • 7+ years leading and developing high-performing Product Marketing teams.
  • 5+ years of experience in cybersecurity, Network Detection and Response (NDR), network security, intrusion detection, security operations, or a closely related market.
  • Bachelor's degree in Marketing, Business, Computer Science, or a related field, or equivalent combination of education and professional experience.
  • Demonstrated success developing product positioning, messaging, and go-to-market strategies that drive measurable business results.
  • Experience leading complex enterprise product launches across multiple cross-functional organizations.
  • Deep understanding of enterprise cybersecurity buyers, purchasing processes, and long, complex enterprise sales cycles.
  • Strong experience partnering with industry analysts, media, customers, and executive stakeholders.
  • Exceptional written, verbal, and presentation skills with the ability to translate complex technical capabilities into compelling business value.
  • Proven ability to influence senior executives and build alignment across Product, Sales, Engineering, Customer Success, and Marketing.

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