Responsibilities

• Develops and owns product positioning and messaging across the portfolio.
• Directs go-to-market strategy and execution for product launches, releases, and segment expansion.
• Manage competitive intelligence gathering and synthetizing into actionable information.
• Owns sales enablement content and programs, including battlecards, pitch decks, and RFP support materials.
• Partners with product management during discovery to bring market and customer insight into product decisions.
• Manages a team of product marketing professionals, including hiring, performance management, pay reviews, coaching, and development.
• Sets the operational plan and priorities for the product marketing function, including resourcing across launches, enablement, and research.
• Represents product marketing in executive-level planning and cross-functional strategy discussions.
• Reports on product marketing performance to Sales, Marketing and executive leadership.
• Conducts and synthesizes customer and market research, including win/loss analysis and customer interviews.

Requirements

• Bachelor's degree required or
• Experience: 10+ years of product marketing experience, including 5+ years with formal people-management experience, within B2B SaaS or enterprise software.
• Demonstrated experience building the positioning, messaging, and enablement assets (RFP content, security/compliance messaging, competitive battlecards) that support long, multi-stakeholder enterprise sales cycles.
• Familiarity with empowered product team practices (e.g., Cagan, Torres) and continuous discovery.
• Strong written and verbal communication skills, including experience presenting to and influencing executive-level stakeholders.
• Demonstrated ability to build and lead a team.
• Strong competitive analysis and market research skills.

Preferred

• MBA
• Experience in higher education, healthcare, payments, or another trust- and compliance-heavy vertical.
• Experience marketing to two distinct audiences: an institutional buyer and a separate end user.

Benefits

• Flexible time off to include paid holidays and volunteer time.
• Robust health, dental, and vision insurance plans on your first day of employment
• Comprehensive employee assistance program (EAP)
• Employer-paid life insurance/AD&D/short-term and long-term disability insurance
• Flexible spending account (FSA) or health savings account (HSA)
• Matched 401(k)
• Employee stock purchase plan