Sr. Director, Patient Marketing Dual Asset Strategy

Boston, MA (On-site)

$236K/yr – $325K/yrSenior Level12+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the patient commercial strategy for CIDP and MMN with franchise-level shaping, cross-functional alignment, and a focus on lifecycle progression and competitive distinction.

  • Franchise strategy and market shaping: set the vision, sequencing, and differentiation to lift top of funnel and lifecycle value.
  • Omnichannel and performance: drive disciplined measurement and agile optimization across channels to grow awareness, initiation, and persistence.
  • Cross-functional partnerships: align HCP, Market Access, Medical, Patient Support, and Advocacy to reduce friction and accelerate patient journeys.

Job Description

Responsibilities

  • Lead the development and evolution of patient commercial strategy to maximize growth across CIDP and MMN.
  • Identify and unlock growth levers across awareness, consideration, therapy initiation, persistence, and lifecycle management.
  • Strengthen competitive positioning and reinforce differentiated value within the treatment paradigm.
  • Drive omnichannel optimization using rigorous performance analytics and agile measurement.
  • Expand addressable market through targeted patient segment strategies and ecosystem partnerships.
  • Partner closely with HCP, Market Access, Medical, Patient Support Services and Patient Advocacy to remove friction points across the patient journey.
  • Co-Lead proactive competitive response planning and scenario modeling.
  • Define clear roles, positioning, and treatment sequencing for Vyvgart and Empa across CIDP and MMN.
  • Develop a franchise-level value narrative that clarifies differentiation while reinforcing complementary strengths.
  • Prevent internal cannibalization through disciplined segmentation and treatment pathway strategy.

Requirements

  • 12-15+ years of biopharma commercial experience.
  • Demonstrated success driving performance of an in-market brand.
  • Launch experience required.
  • Experience managing multi-asset or multi-indication portfolios strongly preferred.
  • MBA or advanced degree preferred.

Preferred

  • Deep patient marketing expertise in specialty or rare disease markets preferred.

Benefits

  • This job is eligible to participate in our short-term and long-term incentive programs, subject to the terms and conditions of those plans and applicable policies.
  • It also includes a comprehensive benefits package, including but not limited to retirement savings plans, health benefits and other benefits subject to the terms of the applicable plans and program guidelines.
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argenx

3.3 Glassdoor

argenx is a global immunology company committed to improving the lives of people living with severe autoimmune diseases. Partnering with leading academic researchers through its Immunology Innovation Program (IIP), argenx is translating immunology breakthroughs into a world-class portfolio of novel antibody-based medicines.

Founded in 2008
Boston, Massachusetts, USA
2K employees (115 in marketing)
44% recommend to a friend

Traffic Signals

Monthly Visitors
53.8K
Traffic Source Mix
Search
53.7%
Direct
36.8%
Referral
6.5%
Social
1.5%
Paid
1.3%

Headcount Trend

Current headcount: ~2K

Marketing Team

Marketing Team Size
107 (5% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$2B
Last Raise
Post IPO Equity, 5 years ago

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