Sr. Director, Marketing Web Product, UX, and Digital Experience

Responsibilities

• Create and lead the vision for DeVry University’s digital experience transformation informed by audience insights, competitive analysis, AI search trends, and modern web best practices.
• Lead strategic improvements across web product, UX, SEO, AI discoverability, and digital engagement in alignment with brand and enrollment objectives.
• Serve as the organization’s thought leader for modern digital experiences, AI-driven discovery, search evolution, and web innovation.
• Influence stakeholders across Marketing, IT, Enrollment, and leadership teams to align priorities, drive execution, and deliver measurable business outcomes.
• Build and develop a high-performing team culture grounded in accountability, innovation, collaboration, and continuous improvement.
• Partner cross-functionally with IT, Enrollment, Analytics, Brand, and Content teams to ensure digital initiatives support university strategies while maintaining strong performance, scalability, and conversion outcomes.
• Collaborate closely with content and communications teams to align messaging, content architecture, SEO strategy, and AI discoverability initiatives.
• Work with analytics and insights teams to establish KPIs, forecasting models, testing priorities, and performance reporting.
• Partner with technology teams to optimize the web technology stack, integrations, CMS capabilities, and site performance.
• Define and execute the website product strategy and roadmap focused on engagement, discoverability, usability, and enrollment growth.

Requirements

• 10+ years of experience in digital product leadership across web, UX, SEO, digital experience optimization, lead generation, and acquisition marketing with extensive experience building modern, high-performing web experiences.
• Bachelor’s degree in marketing, business, computer science, digital media, or related field.
• Demonstrated expertise in website strategy, UX optimization, SEO, conversion optimization, and digital experience transformation.
• Experience with highly regulated industries – EDU preferred.
• Strong understanding of evolving search behaviors, AI-driven discovery, generative search experiences, AI optimization (AIO), and Generative Engine Optimization (GEO).
• Demonstrated mastery of technical and content SEO best practices, including Google EEAT guidance, structured content, semantic search, and organic growth strategies.
• Experience leading website modernization initiatives and developing audience-first digital experiences that drive measurable business impact.
• Strong understanding of customer journeys, personalization strategies, and behavioral optimization in digital environments.
• Hands-on experience with CMS platforms (Adobe Experience Manager, Drupal, or similar), Google Analytics, SEO platforms, testing tools, and modern web technologies.
• Data-driven mindset with strong analytical, experimentation, and problem-solving capabilities.

Benefits

• DeVry University offers benefit options for full-time colleagues, including:
• 401k with up to 6% company match
• Tuition assistance and career development opportunities
• Remote & hybrid opportunities
• Comprehensive health coverage (medical, dental, vision, and mental health)
• FSA/HSA options, disability & life insurance
• Benefits vary based on employment status.