Responsibilities

• Lead the end-to-end marketing strategy and execution to align with and advance the BU’s critical growth priorities.
• Continuously evaluate, refine, and adapt strategies based on market trends, customer insights, and competitive analysis.
• Leverage analytics and shared services to measure ROI and improve the effectiveness of marketing investments.
• Champion automation, AI / GenAI tools to scale content, personalization, campaign execution, reduce manual/manual handoffs, accelerate time to market.
• Partner with strategy, business development, and product management to define where to play in high-growth market segments.
• Develop playbooks for how to win, including compelling value propositions and competitive positioning.
• Strengthen commercial effectiveness through optimized lead management, new product introduction (NPI) launches, and product commercialization.
• Drive to- and through-partner channel marketing, maximizing distributor enablement and coop-funded initiatives to increase brand presence and accelerate revenue growth.
• Own and operationalize the BU’s EETC (Extraordinary Experiences for Targeted Customers) strategy, defining service levels per customer tier and driving cross-functional initiatives to enhance customer journeys, accelerate targeted business growth, and improve long-term customer loyalty.
• Own the voice of customer process and leverage 360 customer intelligence for segmentation modeling, data-driven insights, and optimizing go-to-market strategies and performance

Requirements

• Bachelor’s degree required; MBA preferred.
• 15+ years of B2B commercial experience across multiple marketing disciplines, including a minimum of 5 years leading global marketing teams.
• Proven experience managing revenue targets of $500M+ and driving measurable commercial impact.
• Demonstrated success in large, global, matrixed organizations with both direct and distribution go-to-market models; experience in strategic marketing, product management, or business strategy roles.
• Commercial transformation experience highly preferred.
• Track record of leading demand generation and account-based marketing initiatives that deliver top-line results.
• Strong digital expertise, leveraging digital channels and tools—including e-commerce—to enhance customer experience and go-to-market effectiveness.
• Managerial courage and strong communication skills to influence and constructively challenge leaders and experts across the organization.
• High-level conceptual thinking, problem-solving, business case development, and cross-functional leadership skills, with the ability to operate effectively across organizational boundaries.
• Competencies SET : Strategy, Execution, Talent (for managers)