Sr. Director Marketing Services

Miami, FL (Hybrid)

$180K/yr – $316K/yrSenior LevelFull time

Posted 3 days ago

Job Summary

Own and drive strategic initiatives across Marketing Services by shaping new offerings, ensuring adoption across a global network, and guiding high-impact client engagements that reinforce Visa’s value proposition.

  • Define and lead scalable marketing solutions and innovation programs
  • Coordinate cross-functional collaboration to deliver seamless execution
  • Drive adoption and measurable impact for clients and internal teams

Job Description

Responsibilities

  • Lead strategic initiatives to advance Marketing Services capabilities, with a focus on innovation, scalable solutions, and emerging technology applications in marketing.
  • Drive adoption of new capabilities across a global network of teams, ensuring measurable impact for Visa and our clients.
  • Develop and maintain Marketing strategy and Advisory resources and best practices for internal and client-facing use.
  • Support the evaluation and introduction of new sponsorship and partnership opportunities for our clients to maximize business impact.
  • Collaborate with leadership to identify and shape new service offerings in response to evolving market needs.
  • Partner with cross-functional teams—including Brand, Digital Experiences, Sponsorships, Insights & Analytics, Finance, and Visa Consulting & Analytics—to deliver seamless execution.
  • Champion best practices and knowledge sharing across the Global Marketing Services community.
  • Support high-impact client engagements as needed to reinforce our value proposition.

Requirements

  • 12 or more years of work experience with a bachelor's degree or at least 10 years of work experience with an Advanced Degree (e.g., Master's, MBA, JD, MD), or a minimum of 5 years of work experience with a PhD.

Preferred

  • 15 or more years of experience with a bachelor's degree or 12 years of experience with an Advanced Degree (e.g., Master's, MBA, JD, or MD); PhD with 9+ years of experience.
  • Demonstrated strategic vision and creative thinking, with a track record of challenging the status quo and driving innovation and transformation in complex, ambiguous environments.
  • Proven ability to launch, commercialize, and drive adoption of new marketing offerings or initiatives across large, matrixed organizations.
  • Strong strategic thinking and analytical skills, including evaluating business opportunities, assessing ROI, and leveraging insights to inform decisions.
  • Strong understanding of marketing strategy, creative development, and emerging marketing technologies (including AI).
  • Exceptional relationship-building, leadership, and collaboration skills, adept at partnering with diverse, cross-functional stakeholders at all levels and across regions.
  • Highly organized, action-oriented, and able to manage multiple complex projects with quick follow-through.
  • Advanced proficiency in Microsoft PowerPoint and Excel required.
  • Experience in card, brand, consumer or sponsorship marketing, as well as consulting, professional services, or client marketing, are a plus but not required.

Benefits

  • Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.
Visa logo

Visa

Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our purpose is to uplift everyone, everywhere by being the best way to pay and be paid. Learn more at Visa.com.

Founded in 2011
Foster City, California, USA
29K employees (1,634 in marketing)

Salaries

Posted range

$180K/yr – $316K/yr

Taken straight from the job posting.

The middle of this range ($248K) is 107% above the median base salary for Marketing Director roles in the United States ($120K).

Marketing Director median pay in the United States

$120K/yr

Most pay falls between $90K and $153K. Based on 333 salaries.

See all Visa salaries

Funding

Last Raise
Post IPO Equity, 10 years ago

Funding History

  • Sep 2016
    Post IPO Equity

Traffic Signals

Monthly Visitors
3.3M
Monthly Google Ads Budget
$113.1K
Traffic Source Mix
Search
41.8%
Direct
47.1%
Referral
8.8%
Social
1.2%
Paid
1%

Headcount Trend

Current headcount: ~29.4K
Visa logo

Sr. Director Marketing Services

Visa · Miami, FL · Hybrid