Sr. Director, Marketing at Schwazze | Denver, CO | $145K/yr – $165K/yr

Schwazze

Sr. Director, Marketing

Denver, CO (Hybrid)

$145K/yr – $165K/yrSenior LevelFull time

Posted 5 months ago

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Job Summary

Drive integrated retail marketing for Schwazze’s multi-banner stores, aligning strategy with store performance and growth goals.

Own the development of annual and quarterly retail marketing roadmaps and campaigns.
Must-have: 10+ years in progressive retail marketing leadership with multi-unit experience.
Standout: Experience coordinating marketing across banners, partnerships, and in-store programs.

Job Description

Responsibilities

Partner closely with the EVP of Retail to align marketing strategy with store performance goals, promotional priorities, and customer engagement initiatives.
Translate retail and merchandising objectives into coordinated marketing campaigns that drive traffic, basket size, and conversion.
Lead the development of annual and quarterly marketing roadmaps supporting retail growth, customer engagement, and brand visibility.
Support new store openings, market expansion, and banner growth with integrated launch and awareness strategies.
Ensure marketing initiatives align with inventory priorities, vendor partnerships, and merchandising strategies.
Serve as a strategic marketing advisor to retail leadership, helping connect marketing activity to revenue and store-level performance.
Develop scalable local store marketing programs that enable individual dispensaries to drive traffic through community engagement, geo-targeted campaigns, and local partnerships.
Provide strategic direction and oversight for brand marketing across Schwazze’s retail banners.
Establish consistent creative frameworks, seasonal campaign themes, and brand storytelling across stores and channels.
Ensure marketing campaigns reflect each banner’s identity while maintaining enterprise brand coherence.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or related field.
10+ years of progressive marketing experience with at least 4–6 years in a senior leadership role.
Demonstrated success leading retail marketing programs in multi-unit environments.
Experience managing integrated marketing teams and cross-functional stakeholders.
Strong understanding of retail promotions, brand marketing, and customer engagement strategy.
Experience leading multi-channel marketing campaigns including digital and in-store initiatives.
Strong analytical capabilities with experience translating marketing performance data into strategic insights.
Experience in cannabis, retail, consumer packaged goods, hospitality, or other regulated industries preferred.

Preferred

MBA or advanced business degree.
Experience leading digital acquisition and performance marketing strategies.
Experience supporting multi-brand or multi-banner retail environments.
Experience working within high-growth or private equity-backed organizations.

Benefits

Medical/Dental/Vision Insurance
Pet Insurance
EAP Programs
Paid Time Off
Paid Parental Leave
Employee Discount at all Schwazze Retail locations

Schwazze

2.4 Glassdoor

About SchwazzeSchwazze (OTCQX: SHWZ) is the parent company of a portfolio of vertically integrated cannabis brands spanning seed to sale. The company’s intent is to apply its operational playbook by expanding into markets where it can entrench itself in a leadership position. Anchored by a high-performance culture, Schwazze focuses on growth by purposeful design, combining customer-centric thinking and data science to test, measure, and drive desired outcomes. The company's leadership team has deep expertise in CPG, retail, and building consumer brands at Fortune 500 companies as well as in the cannabis sector. Schwazze is passionate about improving the human condition; making a difference in our communities; promoting diversity and inclusion; and doing its part to incorporate climate-conscious best practices. Schwazze derives its name from the pruning technique of a cannabis plant to promote growth. Medicine Man Technologies, Inc. was Schwazze’s former operating trade name. The corporate entity continues to be named Medicine Man Technologies, Inc.VISION:To become the most admired cannabis company | ever.MISSION: To provide the most trusted products and experiences with a focus on the health, happiness and well-being of our customers, suppliers, employees and key stakeholders.BRAND PURPOSE: We aim to recognize the full potential of cannabis and are devoted to fulfilling its ability to improve the human condition. 21+ Only.

Founded in 2013

Denver, Colorado, USA

153 employees (8 in marketing)

www.schwazze.com

29% recommend to a friend

63% CEO approval