Sr Director of Marketing - Remote in MN

Minnetonka, MN (Hybrid)

$159K/yr – $273K/yrSenior Level5+ years expFull time

Posted 7 weeks ago

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Job Summary

Own growth marketing and cross-functional alignment for a regulated lines of business, turning market opportunities into multi-vehicle campaigns that connect consumer and agent sales, with data-driven ROI at the center.

  • Growth ownership: Drive strategic campaigns from national to local that tie to growth metrics and ROI.
  • Collaboration and alignment: Coordinate with GP Marketing, leadership, sales, and product to set priorities and ensure shared objectives.
  • Measurement and pulse: Analyze performance data to inform the growth agenda and communicate status updates to stakeholders.

Job Description

Responsibilities

  • Drive growth-based marketing and business development based on challenges and opportunities
  • Serve as ‘Agent marketing and experience’ contact with leadership, sales, product, finance within LOB
  • Identify, develop and drive strategic, multi-vehicle marketing campaigns national to local, to support consumer and agent sales
  • Analyze data and performance to drive recommendations to support growth agenda and ROI
  • Integrate and leverage capabilities of Government Programs (GP) Marketing and Experience based on MBOs and expectations
  • Collaborate with GP Marketing to align objectives, operations and marketing priorities
  • Accountable for growth and marketing attributed goals for line of business
  • Responsible for maintaining a pulse on the business and marketplace
  • Actively communicate marketing and business status updates with business and GP Marketing

Requirements

  • 5+ years planning and executing business development/marketing growth strategies with performance accountabilities
  • 5+ years managing teams that foster an effective performance-minded, relationship-based culture
  • Experience navigating hierarchical and consensus-heavy organizations to achieve desired outcomes

Preferred

  • Excellent quantitative skills matched with an equal ability to communicate synthesized insights and implications to leaders
  • Marketing, sales and product background in a highly-regulated industry

Benefits

  • a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements)
UnitedHealth Group logo

UnitedHealth Group

3.6 Glassdoor

UnitedHealth Group is a health care and well-being company with a mission to help people live healthier lives and help make the health system work better for everyone.We are 340,000 colleagues in two distinct and complementary businesses working to help build a modern, high-performing health system through improved access, affordability, outcomes and experiences.Optum delivers care aided by technology and data, empowering people, partners and providers with the guidance and tools they need to achieve better health. UnitedHealthcare offers a full range of health benefits, enabling affordable coverage, simplifying the health care experience and delivering access to high-quality care.We work with governments, employers, partners and providers to care for 147 million people and share a vision of a value-based system of care that provides compassionate and equitable care.At UnitedHealth Group, our mission calls us, our values guide us and our diverse culture connects us as we seek to improve care for the consumers we are privileged to serve and their communities.Click below to search careers or join our social communities: • Search & apply for careers at careers.unitedhealthgroup.com/• Follow us on Twitter at twitter.com/UnitedHealthGrp• Follow and like us on Facebook at facebook.com/unitedhealthgroup• Follow us on Instagram at instagram.com/unitedhealthgroupMore about UnitedHealth Group can be found at unitedhealthgroup.com/

Founded in 2002
USA
102K employees (1,562 in marketing)
68% recommend to a friend
71% CEO approval

Traffic Signals

Monthly Visitors
1.5M
Monthly Google Ads Budget
$148.8K
Traffic Source Mix
Search
18.1%
Direct
47.4%
Referral
23.4%
Social
9.3%
Paid
1.7%

Headcount Trend

Current headcount: ~101.7K

Marketing Team

Marketing Team Size
1,070 (1% of company)
Median Career Experience
19 years
Median Tenure
10.8 years
Marketing Roles Posted (Last 30 Days)
11

Funding

Total Funding
$7.6B
Last Raise
$1.6B
Post IPO Equity, 7 months ago

Funding History

  • Aug 2025
    Post IPO Equity • $1.6B
  • Mar 2024
    Post IPO Debt • $6B
  • Aug 2021
    Post IPO Equity

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