Responsibilities

• Lead annual and quarterly marketing planning processes to align marketing goals with corporate goals.
• Build and evolve cross-portfolio frameworks that connect brand, demand generation, campaigns, and launch strategies.
• In collaboration with RevOps define quarterly and annual goals, KPIs, and budgets that directly tie marketing efforts to pipeline creation, velocity, and revenue contribution.
• Define and manage the brand process.
• Build and operationalize the strategic frameworks, tools, and processes that accelerate go-to-market performance.
• Design and optimize team communications, planning cadence and reporting.
• Collaborate with marketing operations on executive dashboards and forecasting models for marketing performance, ROI, and contribution to business outcomes.
• Build an AI Native creative design engine.
• Drive AI-first marketing execution—leveraging generative AI, predictive analytics, machine learning, and automation for content creation, hyper-personalization, dynamic campaign optimization, predictive lead scoring, audience segmentation, and autonomous workflows.
• Identify, pilot, and scale AI tools that dramatically improve marketing productivity, personalization at scale, and performance.