Sr Director, Marketing at Fortive | USA | $117K/yr – $217K/yr

Fortive

Sr Director, Marketing

USA (On-site)

$117K/yr – $217K/yrSenior Level8+ years expFull time

Posted 4 months ago

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Job Summary

Drive enterprise healthcare marketing leadership by designing a unified strategy and messaging across hospital and ASC markets to accelerate growth.

Must-have: 8-12 years in B2B/healthcare tech or SaaS with 5-8 years in leadership and cross-functional influence.
Standout: Track record scaling marketing orgs and shaping executive thought leadership and market presence.

Job Description

Responsibilities

Design and lead a unified marketing strategy that drives awareness, preference, and inbound demand across hospital and ASC markets.
Establish scalable approaches to segmentation, positioning, and messaging aligned to buyer needs and enterprise growth priorities.
Ensure consistent, outcomes-oriented messaging across digital, field, and thought leadership channels.
Serve as a close partner to Product Management and Product Marketing to translate product strategy into effective go-to-market execution.
Support new product, feature, and partnership launches through coordinated marketing activation.
Provide market and customer insight to inform roadmap prioritization and commercial readiness.
Build marketing capabilities that equip commercial teams and physician champions with tools, messaging, playbooks, and confidence to communicate value effectively in complex, multi-stakeholder buying environments.
Develop clinically credible, evidence-based narratives that differentiate the SaaS platform in outcomes, efficiency, interoperability, and user experience.
Reinforce SaaS value as complementary within broader EMR ecosystems through disciplined narrative development.
Establish and scale the company’s market presence and credibility with executive, clinical, and IT leaders—particularly within large, strategic health systems.

Requirements

Bachelor’s Degree required; Master’s degree preferred
8-12 years of experience in B2B, healthcare technology, or SaaS environments, with 5-8 years in leadership roles
Demonstrated success building and scaling marketing organizations, not just running mature ones
Strong business acumen with experience partnering cross-functionally with Sales, Product, and Executive Leadership
Proven ability to influence without authority and lead through complexity and change
Ability to 25-30% travel required

Preferred

Experience leading marketing in healthcare technology environments (preferred)
Proven track record of recruiting, developing, and retaining top marketing talent
Experience partnering with Sales, Product, and Executive Leadership in cross-functional initiatives

Fortive

Hengstler, Dynapar, Joslyn Clark, Namco, Superior Electric, Veeder-Root, and Eagle Signal are part of a global network of brands known for delivering high-performance industrial solutions. These brands are trusted across a wide range of industries—from manufacturing and automation to energy, transportation, and heavy-duty applications like oil & gas and steel mills. Whether it's precision motion systems, advanced contactors, or dependable industrial timers, our solutions are designed to drive efficiency, reliability, and safety in your operations.Hengstler and Dynapar lead in precision motion systems and encoders, providing customizable solutions designed for accuracy and durability. Whether you need automation on the factory floor or precision in motion control, Hengstler and Dynapar products are built to keep your operations running smoothly, minimizing downtime and maximizing performance.Joslyn Clark excels in vacuum contactors, delivering advanced electrical protection and control. These products are engineered to handle demanding electrical needs, ensuring safe and reliable operations in power distribution and heavy-duty applications.NAMCO stands out with rugged limit switches for challenging environments like oil & gas, steel mills, and cranes. Known for durability, Namco’s products meet the toughest industrial demands where reliability under harsh conditions is essential.Superior Electric offers unmatched power solutions like Automatic Voltage Regulators (AVR), ensuring electrical system stability. Whether for manufacturing, energy, or utilities, Superior Electric keeps operations running with minimal disruption.Eagle Signal and Veeder Root are known worldwide for robust and reliable industrial timers and counters. Together, our brands deliver innovative solutions, tailored to exceed customer expectations and enable industries worldwide to operate efficiently and safely.

Elizabethtown, North Carolina, USA

56 employees (4 in marketing)

fortive.com/hengstler-dynapar