Responsibilities

• Own Marketing’s Contribution to Revenue: Own pipeline generation targets across product lines; Define and execute campaigns that drive MQLs, meetings, opportunities, and closed revenue; Monitor and optimize funnel performance from MQL to close won; Identify gaps in conversion and take action to improve outcomes
• Lead Product Marketing & Messaging Strategy: Define target segments, ICPs, and priority markets; Develop clear, differentiated positioning and value propositions across product lines; Translate product capabilities into sellable, repeatable offerings; Ensure messaging is consistent and resonates with buyers and partners; Continuously refine messaging based on market feedback and performance data
• Drive Go-To-Market (GTM) Strategy: Partner with Sales and Commercial leaders to define target accounts, route-to-market approach, campaign focus areas and sequencing; Align marketing initiatives to critical business priorities; Make clear tradeoffs on where to invest vs. deprioritize
• Build and Execute Integrated Campaigns: Develop and lead multi-channel campaigns across key product lines; Define campaign strategy (audience, message, channel mix); Drive continuous testing and optimization; Ensure campaigns align with sales motions and priorities
• Partner Deeply with Sales: Establish alignment on goals, messaging, and pipeline quality; Ensure Sales has the content and tools needed to convert pipeline; Build feedback loops to improve messaging and campaigns; Support key deals and strategic opportunities
• Lead a Lean, High-Impact Team: Lead Marketing Operations & Campaign Delivery, Content / Messaging, and Creative / Design; Set clear priorities and timelines; Ensure work is aligned and delivered; Remove blockers and drive accountability
• Own Marketing Systems, Funnel & Performance Visibility: Collaborate with Marketing Ops / RevOps on lead scoring, routing, lifecycle stages; Ensure reporting provides clear, actionable insights and data-informed decisions
• Define and Manage Marketing Roadmap: Own the quarterly marketing roadmap across markets; Prioritize initiatives based on business impact; Communicate priorities, progress, and outcomes

Requirements

• 10+ years of B2B marketing experience in growth-stage or complex environments
• Proven track record of driving pipeline and revenue growth
• Strong experience in both: - Demand generation / campaign execution - Product marketing / positioning
• Experience working across multiple product lines or markets
• Deep understanding of marketing funnels, lead lifecycle, and conversion metrics
• Hands-on experience with marketing automation and CRM systems (e.g., HubSpot, Salesforce)
• Ability to operate both strategically and tactically in a lean environment
• Experience partnering closely with Sales and influencing GTM decisions

Preferred

• Revenue-oriented — prioritizes outcomes over activity
• Strong operator — able to execute while building structure
• Strategic thinker — can simplify complex offerings into clear messaging
• Decisive — makes tradeoffs and focuses on what matters most
• Comfortable with ambiguity — brings clarity where it doesn’t exist
• Highly collaborative — builds strong alignment across teams
• Accountable — takes ownership of results, not just output
• Curious and adaptive — continuously learns and improves

Benefits

• Comprehensive Benefits Including Medical, Dental, Vision, & Retirement Savings Plan
• Restricted Stock Units
• Flexible Paid Time Off & Holidays
• Life Insurance
• Tuition Reimbursement
• Mentorship Opportunities
• Training & Development