Pressed is growing and hiring a Senior Director of Wholesale Marketing to turn strategy into execution and drive profitable growth across Off-Premise and Foodservice On-Premise (FSOP) channels.

If you’re a commercially minded marketing leader who knows how to translate big-picture strategy into clear, channel-specific plans and can build programs to perform across Off-Premise and FSOP - this role is for you.

About the Role

The Senior Director of Wholesale Marketing is responsible for translating company and brand strategy into clear, channel-specific plans that drive velocity and profitable growth across Off-Premise and Foodservice/On-Premise (FSOP) channels.This role does not own brand strategy or sales execution. Instead, it ensures that both are effectively connected — turning high-level strategy into practical, executable programs that perform in-market. This is a commercially minded marketing role that requires deep wholesale experience and a strong bias toward execution.

Key Responsibilities

Channel Strategy Translation

• Translate VP Strategy direction into channel-specific “plans to win” across grocery, convenience, club, and FSOP.
• Steward the translation of channel plans into account-specific plans for key accounts.
• Define how brand campaigns and priorities show up in wholesale environments.
• Establish channel-level success metrics (velocity, trial, repeat, ROI).

Program & Activation Strategy

• Define what programs / toolkits should exist to drive performance.
• Define promotion role and structure (guardrails, not execution).
• Activation approach (in-store, retail media, FSOP programs).
• Launch, sustain, and recovery frameworks.
• Ensure programs are simple, scalable, and executable by Sales.

Investment Strategy & Allocation

• Own how marketing investment is allocated across wholesale channels and account segments.
• Define levels of support by channel, program, and initiative.
• Ensure investment decisions are consistent, scalable, and ROI-driven.
• Support VP Strategy in management of activation budget.

Channel-Level Planning & Guidance

• Support development of playbooks and guidance for Sales, brokers, and partners.
• Define how programs should show up by channel (not by individual account).
• Ensure plans reflect real-world retail and FSOP dynamics.

Performance Framework & Optimization

• Define KPIs and measurement frameworks across wholesale channels.
• Evaluate performance at a channel, program and Tier 1 account level.
• Identify what to scale, adjust, or stop.
• Lead cross-functional meetings to drive planning, execution, performance reviews.
• Build repeatable playbooks that improve efficiency and effectiveness.

Qualifications