Sr. Director, Integrated and Digital Marketing

Northfield, IL

$177K/yr – $266K/yrDirector/Executive8+ years expFull time

Posted 3 months ago

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Job Summary

Drive Medline’s omni‑channel marketing strategy and lead a high‑performing integrated team to align brand, demand, and sales outcomes.

  • Must-have: 8+ years in integrated/digital marketing with leadership of large programs
  • Standout: Experience building and mentoring a high‑performing, cross‑functional team
  • Standout: Strong strategic and data‑driven approach to attribution, testing, and ROI

Job Description

Responsibilities

  • Define Medline’s omni‑channel integrated marketing strategy, ensuring consistent, differentiated positioning across all digital and non‑digital touchpoints.
  • Establish a clear operating model that connects brand, demand, product, sales marketing, media, and lifecycle programs into a single, coherent system.
  • Translate business objectives into clear marketing priorities, investment strategies, and performance frameworks.
  • Own and optimize all owned and paid channels, including web, email, marketing automation, paid media, social, content, search (SEO/SEM), and emerging digital platforms.
  • Build scalable programs that combine: Automated, trigger‑based marketing driven by customer behaviors, signals, and lifecycle stages.
  • Cause‑based campaigns aligned to launches, growth initiatives, and strategic priorities.
  • Ensure digital marketing is effectively amplified through sales and field marketing, enabling consistent, coordinated customer engagement.
  • Own Google Search and broader performance marketing strategy, including paid search, display, retargeting, and conversion optimization.
  • Develop a deep understanding of customer motivations, needs, barriers, and decision journeys across B2B and B2C segments.
  • Use qualitative and quantitative insights to inform targeting, personalization, messaging, channel selection, and journey design.

Requirements

  • Bachelor’s degree, with demonstrated pursuit of Marketing, Business, Computer Science, or related fields in studies either undergraduate or post‑graduate.
  • At least 8+ years in in integrated, digital, or omni‑channel marketing, including leadership of large‑scale programs.
  • At least 5+ years of people leadership (through managers), including goal setting, budgeting, and executive reporting.
  • Highly strategic thinker with the ability to connect customer insight, brand, creative, media, and performance outcomes.
  • Strong command of data, analytics, attribution, and marketing measurement.
  • Comfortable operating at both altitude and detail—setting vision while ensuring execution quality.
  • Inspiring people leader with a track record of building and scaling teams.
  • Executive‑level communication skills with the ability to influence across disciplines and levels.
  • Collaborative, decisive, and comfortable navigating complexity and change.
  • Ability to travel up to 10% for business purposes.

Preferred

  • Advanced degree (MBA or relevant master’s)

Benefits

  • Medline Industries, LP, and its subsidiaries, offer a competitive total rewards package, continuing education & training, and tremendous potential with a growing worldwide organization.
  • Our benefit package includes health insurance, life and disability, 401(k) contributions, paid time off, etc., for employees working 30 or more hours per week on average. For roles where employees work less than 30 hours per week, benefits include 401(k) contributions, paid time off, as well as access to the Employee Assistance Program, Employee Resource Groups and the Employee Service Corp.
  • We’re dedicated to creating a Medline where everyone feels they belong and can grow their career. We strive to do this by seeking diversity in all forms, acting inclusively, and ensuring that people have tools and resources to perform at their best. Explore our Belonging page here .

Medline Industries

MEDLINE INDUSTRIES INC is a company based out of 21520 PETERSON AVE , SAUK VILLAGE, Illinois, United States.

Chicago Heights, Illinois, USA