Sr Director Growth Marketing at Rightworks | Nashua, NH | $200K/yr – $260K/yr

Rightworks

Sr Director Growth Marketing

Nashua, NH (Hybrid)

$200K/yr – $260K/yrSenior LevelFull time

Posted 6 weeks ago

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Job Summary

Own full funnel demand with ICP-aligned pipeline across SMB and accounting segments, driving website optimization, testing, and rapid conversion to revenue while leading cross-functional growth and measurement.

Growth ownership across demand programs, channels, and budget tied to pipeline impact.
Website CRO and digital experience optimization as a core revenue driver.
Cross-functional alignment with Sales, Product, and CS to hit ICP, messaging, and conversion goals.

Job Description

Drive full-funnel demand generation across Accounting Firm and SMB segments, with a focus on increasing high-quality, ICP-aligned pipeline and improving conversion at every stage.
Own the development and execution of a comprehensive growth plan and budget across all channels (website, paid digital, social, email, events, video, and content) with clear accountability to pipeline and revenue targets.
Own and optimize the website as a primary revenue-driving channel, including conversion rate optimization, personalization, testing, and digital experience performance.
Establish and manage KPIs tied to pipeline, bookings, conversion rates, CAC, and funnel velocity; deliver consistent, transparent reporting on performance and impact.
Build, launch, and scale demand programs that generate measurable pipeline, with a bias toward direct response and efficient revenue acquisition.
Lead data-driven optimization across all channels, including paid media (Google, Bing), paid social, programmatic, ABM, SEO, webinars, and events.
Partner closely with Marketing Operations to ensure tight integration between marketing and sales systems (e.g., Salesforce, Marketo), including lead scoring, routing, attribution, and funnel tracking.
Continuously improve lead quality, conversion rates, and speed to revenue through testing, segmentation, and optimization of forms, landing pages, chat, and nurture flows.
Identify and deploy new growth levers and digital engagement strategies, staying ahead of emerging channels, technologies, and tactics that drive measurable performance gains.
Build and lead a high-performing growth team with a strong culture of accountability, execution, and continuous improvement.
Partner with Sales, Product, Product Marketing, and Customer Success to ensure alignment on pipeline targets, ICP definition, messaging, and conversion goals.
Partner with SDRs to ensure lead quality, prioritization, and lead-to-speed conversion into pipeline.
Evaluate and optimize the marketing technology stack to ensure scalability, efficiency, and clear visibility into performance across the funnel.
Strengthen market credibility and conversion through customer proof, including case studies, third-party reviews, and reputation management.
Drive engagement with modern digital experiences, leveraging platforms such as Navattic, Uberflip, and Outgrow to enhance buyer interactions and conversions.
Leverage SEO and performance tools, including SEMrush, to drive efficient, scalable acquisition.

Rightworks

Obsessed with all things accounting, Rightworks is the preferred cloud service provider for 70,000+ businesses and accounting and tax firms. Our award-winning platform securely connects critical desktop and cloud applications and offers managed IT services—protecting everything from data to devices across all your offices. The result: unified applications, data, teams, and workflows, with full-service network management through one point of contact.Since 2002, innovation, unwavering commitment, and 24/7 support have earned us partnerships with market leaders and cultivated a loyal following within the Rightworks Community, the largest peer network for accounting professionals.

Founded in 2002

Nashua, New Hampshire, USA

605 employees (43 in marketing)

www.rightworks.com