Responsibilities

Run traction sprints (2-week cycles) to test hypotheses across channels—email, paid, social, SEO, partnerships, and outbound. Design small experiments, not large bets. Test offers, messages, segments, and channels quickly—then double down on what earns traction. Measure what matters: qualified leads generated, pipeline influenced, and learnings captured—not vanity dashboards. Surface learnings every sprint and share actionable insights with clients and internal stakeholders. Rapidly spin up and refine landing pages using Webflow, Unbounce, HubSpot, Instapage, Carrd, or whatever gets us to signal fastest. Map and optimize full funnels—from awareness to qualified lead—always asking, "Where's the traction?" Execute A/B tests, analyze campaign data, and translate results into clear next moves. Document and codify learnings into repeatable playbooks that strengthen every venture we touch. Sit across from founders and executives to understand their growth challenges—whether scaling founder-led growth, breaking through a plateau, or navigating a strategic shift. Translate client goals into traction experiments, run them, and present results with honest, proof-driven recommendations.

Requirements

10 - 12 years minimum of hands-on growth marketing, demand generation, or digital marketing experience. Client-facing and comfortable in the room. You can run a discovery conversation with a founder, present experiment results to an executive team, and translate technical marketing into plain language. Demand gen-minded, not just brand-minded. You care about generating qualified leads and pipeline, not just awareness. You're comfortable designing outreach, running sequences, and getting scrappy to create real conversations—whatever the experiment calls for. Tools: Landing page builders (Webflow, Unbounce, Instapage, Carrd); social ad platforms (LinkedIn, Meta); demand gen platforms (Apollo, Dripify, HubSpot). Comfortable with AI as a daily tool for generating ideas, analyzing data, or accelerating execution.

Preferred

Experience with agile, scrum, or sprint-based work is a plus. Founder-minded or previous founder experience preferred.

Benefits

Health coverage — Medical, dental, and vision insurance. Unlimited PTO — We trust you to manage your time. As long as client work is met and the team is moving, take what you need. 401(k) — Plan for the long term while building for the short term. Hybrid/remote flexibility — This role is based in Grand Rapids, Michigan, with flexibility to work remotely. We care about output, not where your laptop is.