Responsibilities

• Own the web growth strategy and operating model: Define the vision, roadmap, governance, and prioritization model for experimentation, personalization, and AI-assisted customer journeys across Microsoft’s commercial web portfolio.
• Build a portfolio of high-impact growth bets: Identify the most important opportunities to improve customer engagement, discoverability, conversion, trial/signup motions, pipeline influence, and overall customer journey performance. Translate those opportunities into clear business cases and investment recommendations.
• Lead the experimentation roadmap: Establish a structured, hypothesis-driven experimentation program across priority journeys, including intake, prioritization, test design, measurement planning, readouts, decisioning, and scaling of validated learnings.
• Create a repeatable growth system: Build the mechanisms, dashboards, scorecards, playbooks, and governance needed to move from ad hoc optimization to a scalable, always-on test-and-learn engine.
• Use data to drive investment decisions: Synthesize marketing analytics, behavioral signals, customer insights, experimentation results, operational data, and business performance into clear recommendations for where the organization should invest, scale, pause, or stop work.
• Develop and lead a high-performing team: Build, coach, and grow a team that brings strategic thinking, analytical rigor, customer obsession, and business ownership to the web growth function.
• Champion a test-and-learn culture: Drive organizational adoption of experimentation and personalization practices, helping teams make decisions based on evidence, customer signals, and measurable business outcomes.
• Embody our Culture and Values

Requirements

• Bachelor's Degree in Business, Marketing, Economics, Public Relations, or related field AND 7+ years digital growth, web strategy, experimentation, analytics, personalization, product strategy, management consulting, or related work experience
• OR equivalent experience.
• Master's Degree in Business, Marketing, Economics, Public Relations, or related field AND 4+ years digital growth, web strategy, experimentation, analytics, personalization, product strategy, management consulting, or related experience
• OR Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 9+ years digital growth, web strategy, experimentation, analytics, personalization, product strategy, management consulting, or related experience
• OR equivalent experience.
• 5+ years people management experience.
• Experience leading teams responsible for digital growth, experimentation, analytics, personalization, customer journey optimization, or performance strategy.
• Experience defining strategy and operating models for complex, cross-functional programs in a large enterprise environment.
• Experience translating data, customer signals, and business priorities into clear investment recommendations.
• Experience building or scaling personalization, experimentation, or growth programs across high-traffic web, SaaS, cloud, e-commerce, or enterprise technology environments.
• Experience developing audience strategies using behavioral, firmographic, lifecycle, intent, or engagement signals.
• Experience leading organizational change toward a more data-driven, test-and-learn, and outcome-oriented operating model.

Preferred

Benefits

• Certain roles may be eligible for benefits and other compensation.