Sr Director, Go-to-Market Strategy

Jacksonville, FL

Salary Not AvailableSenior Level12+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the GTM for a strategic partner ecosystem and drive joint plans with Partnerships and Demand Gen to create measurable partner-influenced growth.

  • GTM Ownership: define and align partner strategy with growth objectives for cloud, SI, and channel partners.
  • Co-creation: co-develop joint plans, plays, campaigns, and field activation with cross-functional partners.
  • Measurement: set shared KPIs and optimize programs based on partner pipeline, engagement, and conversions.

Job Description

Responsibilities

  • Define and own GTM strategy for priority ecosystem partners, aligned to business growth objectives
  • Co-develop joint GTM plans with Strategic Partnerships and Demand Generation, including sales plays, campaigns, and field activation
  • Build clear partner value propositions, solution narratives, and use-case driven messaging
  • Develop scalable GTM playbooks and enablement for sellers and partners (cloud, SI, and channel)
  • Drive adoption of co-sell and partner-led motions across sales teams
  • Partner cross-functionally with Sales, Product, Marketing, and Partnerships to ensure aligned execution
  • Establish and track shared KPIs (e.g., partner-sourced and influenced pipeline, engagement, and conversion), and optimize programs based on performance

Requirements

  • 12 - 15+ years of experience in GTM strategy, product marketing, alliances, or partner management roles
  • Deep experience working with cloud ecosystems (AWS, Azure), system integrators, and channel/reseller models
  • Proven ability to co-develop and execute joint GTM strategies across multiple stakeholders
  • Strong cross-functional leadership and executive communication skills
  • Track record of driving measurable partner-influenced growth in enterprise environments
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FIS

Unlocking financial technology. Bringing the world’s money into harmony.At FIS, we advance the way the world pays, banks, and invests. With decades of expertise, we provide financial technology solutions to financial institutions, businesses, and developers. Headquartered in Jacksonville, Florida, we’re a proud member of the Fortune 500® and the Standard & Poor’s 500® Index. Let's innovate together.

Founded in 1968
Jacksonville, Florida, USA
45K employees (902 in marketing)