Responsibilities

• Serve as the senior leader responsible for defining the vision and strategy for integrated marketing across content, campaigns, paid media and events to support brand awareness, demand generation and revenue goals
• Translate business priorities, GTM strategy and growth objectives into clear, actionable integrated marketing plans
• Own the global integrated marketing framework, ensuring programs are aligned to buyer journey stages, buying groups and account‑based strategies
• Partner cross‑functionally with Product Marketing, Sales, Revenue Operations, Brand Experience, Communications, Client Engagement, Executive and Regional Marketing teams to translate business priorities into cohesive, multi‑channel programs
• Lead the planning and execution of global, multi-channel integrated campaigns across digital, email, web, social, paid media, events, partners and lifecycle programs
• Establish and lead the Events Center of Excellence, defining vision, global standards, playbooks, best practices and measurement frameworks for field, flagship, virtual, third‑party and executive events
• Ensure events are fully integrated into campaigns, content strategy, paid amplification and sales follow‑up motions
• Provide strategic oversight of content direction and narrative consistency across owned, earned and paid channels
• Oversee paid media strategy and investment, ensuring strong alignment with campaign goals, audience targeting and performance outcomes
• Own integrated marketing calendars, prioritization models and operating rhythms to manage multiple concurrent initiatives

Requirements

• Bachelor’s degree; BA/BS or higher degree in marketing, communications, business or a related discipline
• 12+ years of B2B marketing experience in enterprise software, technology or services
• 5+ years of experience leading integrated, demand‑focused or campaign‑centric marketing teams
• Deep B2B marketing experience in enterprise software and services industry
• Proven ability to set marketing vision, define strategy and drive execution in collaboration with stakeholders
• Strong command of marketing performance reporting, dashboards and executive‑level communication
• Proven leadership across content, campaigns, paid media and events as interconnected growth drivers
• Strong understanding of B2B buyer journeys, buying groups and account‑based marketing strategies
• Exceptional ability to translate complex business and technology concepts into integrated marketing programs
• Highly data‑driven with experience defining metrics, analyzing performance and optimizing outcomes

Benefits

• Medical, Dental, and Vision insurance
• Disability insurance
• Paid Parental Leave
• 401(k) program
• Generous Paid time off (PTO)