Vice President of Marketing
Summit K12
USA (Remote)
$175K/yr - $250K/yrIn-houseFull-timeSenior level12+ years exp.
9 hrs ago
Sr. Director of E-Commerce
Billings, MT (On-site)
Salary Not AvailableSenior Level10+ years expFull time
Posted 4 months ago
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Job Summary
Tactacam seeks an ecommerce leader to own D2C and marketplace performance, define a multi-brand roadmap, and oversee platform strategy. The role emphasizes driving growth, optimizing sites, and cross-functional collaboration, with a strong data-driven and executive-communication focus. Relevant requirements include 10+ years in ecommerce leadership and deep platform knowledge. Benefits are listed and the team highlights inclusive, growth-oriented culture.
Job Description
Responsibilities
- E-commerce Strategy & Performance: Own ecommerce performance across D2C and marketplace channels, including revenue growth, conversion rate, AOV, margin, and customer lifetime value (CLV).
- Define and execute a multi-brand ecommerce roadmap aligned with company growth targets, product strategy, and seasonal demand.
- Drive channel-accretive growth, ensuring D2C and marketplace channels complement rather than cannibalize one another.
- Establish annual and quarterly ecommerce goals, KPIs, and forecasting models; communicate performance and insights to executive leadership.
- D2C Site Ownership: Own strategy and performance for all owned ecommerce sites (Magento / Adobe Commerce), including UX, merchandising, content, promotions, and overall customer experience.
- Lead site optimization initiatives focused on speed, clarity, conversion, and scalability.
- Ensure ecommerce channels are launch-ready for new products, promotions, and peak sales events.
- Partner cross-functionally to align traffic acquisition, onsite experience, and post-purchase journeys.
- Marketplace Leadership: Own revenue, profitability, and operational execution across marketplace channels.
- Lead marketplace strategy including assortment, pricing, promotions, content, and advertising.
Tactacam
4.1 Glassdoor
Since 2013, Tactacam has enriched outdoor experiences by redefining the landscape of cellular camera technology. Our products integrate cutting-edge research, app development and innovative cellular technology to serve over 1.5 million customers worldwide. Tactacam’s growing portfolio of brands includes the award-winning and best-selling REVEAL trail cameras, customer five-star rated Defend surveillance cameras, and FeatherSnap smart bird feeders, named one of Oprah’s Favorite Things.Our culture at Tactacam is defined by innovation, collaboration and adventure. We are passionate about pushing the boundaries of technology, seeking new ways to enhance the outdoor experience through innovation. With a spirit of camaraderie and excellence, our team is dedicated to providing exceptional products and service to our customers.Joining Tactacam means becoming part of a team that values your growth and development. We offer abundant opportunities for advancement, empowering you to grow both personally and professionally.At Tactacam, the possibilities are limitless, and the adventure never ends.Learn more about our brands:www.defendcellcam.comwww.feathersnap.com
Founded in 2013
Decorah, Iowa, USA
403 employees (31 in marketing)
76% recommend to a friend
96% CEO approval
Traffic Signals
Monthly Visitors
150K
Monthly Google Ads Budget
$3.6K
Traffic Source Mix
Search
46.9%
Direct
46.8%
Referral
4%
Social
1.2%
Paid
1%
Headcount Trend
Current headcount: ~405
Marketing Team
Marketing Team Size
22 (5% of company)
