Responsibilities

• Own the Life Sciences Segment Narrative: Develop and refine messaging and positioning that resonates with pharma and MedTech buyers across patient services, medical affairs, HCP engagement, and clinical specialist use cases.
• Drive Marketing-Sourced Pipeline: Partner with the Director of Demand Generation to design and execute ABM campaigns, event strategy, and targeted outreach that generate a qualified pipeline for the life sciences segment. Own MQL-to-SAL handoff, conversion metrics, and pipeline velocity.
• Build Sales Enablement That Moves Deals: Create battlecards, ROI calculators, objection handling frameworks, customer evidence decks, and pitch materials. Partner closely with the Life Sciences sales team to refine based on what is working in the field.
• Own Competitive Intelligence: Monitor and deconstruct competitor positioning across Veeva, IQVIA, Medidata, and specialized patient services platforms. Produce competitive teardowns and battlecards for every major competitor scenario.
• Develop Customer Evidence and ROI Frameworks: Partner with customer success and clinical teams to build ROI case studies, outcome data, and customer proof points grounded in real deployment results. Co-own the expansion pipeline by identifying cross-sell and upsell opportunities.
• Navigate Regulatory Constraints: Ensure all life sciences marketing content is MLR-review ready. Understand fair balance, off-label considerations, and the regulatory guardrails that shape pharma marketing.
• Shape Conference and Event Presence: Own HAI’s messaging and presence at DIA, SCOPE, eyeforpharma, and other life sciences events. Develop session abstracts, speaking points, and supporting collateral.
• Own Product Launches for Life Sciences: Lead go-to-market planning and execution for new product capabilities targeting pharma and biotech buyers. Own launch messaging, sales enablement materials, and buyer-facing collateral for clinical operations, medical affairs, and commercial teams.
• Partner with Product Management: Serve as the voice of life sciences buyers into the product roadmap. Share use case definitions, competitive intelligence, and customer advisory input with the Product team. Co-own launch planning while Product owns feature prioritization and technical specs.
• Drive Content Strategy for Life Sciences Audiences: Collaborate with the Head of Clinical Content to build the editorial calendar for life sciences content: whitepapers, case studies, clinical evidence summaries, and regulatory narratives.
• Own Market Intelligence: Conduct life sciences segment market research including TAM analysis, market trends, regulatory shifts, and buyer sentiment. Feed insights back to product, sales, and executive leadership.

Requirements

• 10+ years in product marketing, with at least 5 years focused specifically on marketing technology solutions to pharma, MedTech, or life sciences organizations. You have led GTM strategy at the segment or business unit level.
• Deep knowledge of pharma commercial operations: patient services/hub programs, medical affairs, HCP engagement, field medical. You understand MedTech go-to-market: clinical specialists, KOL engagement, and evidence generation.
• Experience marketing to pharma/MedTech buyers: VP Patient Services, Head of Medical Affairs, VP Commercial Operations. You understand regulatory constraints on pharma marketing (MLR review, fair balance, off-label).
• Proven ability to tie your work to specific pipeline dollars. You have owned a pipeline target and can show marketing-sourced revenue impact with real numbers.
• Proven experience taking a healthcare technology product from 0-to-1 in a life sciences or adjacent segment, building the GTM motion from initial positioning through the first pipeline. This is a nascent segment for HAI, and we need someone who has built from scratch, not optimized an existing engine.
• Expert-level fluency with AI tools for marketing workflows. Our interview process includes a practical project that directly tests this.
• A bachelor’s degree plus an MBA or advanced degree is required.
• Strong competitive positioning instincts. You can tear down any competitor’s messaging in your segment and produce a differentiated counter-narrative quickly.

Preferred

• Experience with AI/ML products in healthcare, particularly clinical AI or patient-facing AI applications.
• Familiarity with the life sciences technology landscape: Veeva, IQVIA, Medidata, specialized patient services platforms.
• Experience supporting life sciences conferences (DIA, SCOPE, eyeforpharma, JP Morgan Healthcare).
• Background at a Series A-D health tech or enterprise SaaS company that scaled from early-stage to growth-stage.