Responsibilities

• Where appropriate, evaluate, select, and implement marketing technology to support demand generation and pipeline growth (e.g., automation, intent data, ABM platforms, analytics tools)
• Partner with Marketing Operations to architect a scalable demand generation tech stack and data foundation
• Establish tracking, attribution, and reporting systems to enable full-funnel visibility and performance optimization
• Identify gaps in current tools and processes and prioritize investments to improve efficiency and ROI
• Develop and execute a global demand generation strategy aligned to revenue targets
• Drive marketing-sourced pipeline and improve funnel conversion across all stages
• Partner with Sales leadership to align ICP, targeting, and pipeline priorities
• Build and optimize programs across paid search, paid social (LinkedIn), webinars, content syndication, SEO, and events
• Digital strategy and optimization (including website strategy)
• Continuously test and refine channel mix to improve efficiency and performance
• Scale programs that deliver measurable pipeline and revenue impact
• Design targeted campaigns for high-value law firms and corporate legal departments
• Partner with Sales to prioritize accounts and deliver personalized engagement strategies
• Responsible for demand generation budget allocation and optimization
• Define lead lifecycle stages, scoring models, and qualification criteria
• Improve MQL to SQL conversion and pipeline velocity in partnership with SDR teams
• Establish and enforce SLAs between Marketing and Sales
• Own performance metrics including pipeline contribution, conversion rates, CAC, and ROI
• Build reporting frameworks and dashboards to track and optimize performance
• Use data to inform strategy, investment decisions, and continuous improvement
• Collaborate with Brand and Content and Product Marketing to develop high-impact assets including thought leadership, webinars, and case studies
• Ensure messaging resonates with legal, compliance, and enterprise audiences
• Build, mentor, and lead a high-performing demand generation and marketing ops team
• Ensure Marketing Ops drives alignment with Sales and Revenue Ops on CRM, data integrity, automation, and attribution
• Foster a culture of accountability, experimentation, and data-driven decision making

Requirements

• 10-15 years of experience in B2B demand generation or growth marketing
• Proven success driving pipeline and revenue in SaaS, legal tech, or similarly complex environments
• Proven ability to delegate effectively, develop team members, and drive results through others
• Strong experience managing multi-channel demand generation programs
• Hands-on experience with Salesforce and marketing automation platforms such as HubSpot or Marketo
• Strong analytical skills with the ability to translate data into actionable insights
• Experience building and leading high-performing teams

Preferred

• Experience marketing to legal professionals, law firms, or corporate legal departments
• Background in eDiscovery, compliance, or data-driven services
• Experience with account-based marketing strategies and platforms
• Familiarity with intent data, personalization, and advanced segmentation