Responsibilities

• Develop and execute a comprehensive demand generation strategy aligned to pipeline, revenue, and growth objectives across multiple business lines.
• Own full-funnel performance across awareness, engagement, lead capture, nurture, conversion, pipeline acceleration, and revenue contribution.
• Design and optimize integrated, multi-channel programs across email, paid media, content, SEO, webinars, events, partnerships, landing pages, and lifecycle marketing.
• Partner closely with sales leadership, product marketing, and business stakeholders to refine audience segmentation, buyer personas, value propositions, and go-to-market messaging.
• Translate business priorities into campaign plans, conversion pathways, and sales enablement tools that support distinct customer segments and buying journeys.
• Strengthen alignment with sales on lead definitions, qualification criteria, handoff processes, and shared pipeline goals.
• Lead, coach, and develop the existing team while assessing structure, capabilities, and future hiring needs.
• Drive a disciplined test-and-learn approach to improve campaign effectiveness, lead quality, conversion rates, and marketing ROI.
• Partner with marketing operations and sales operations to improve CRM processes, automation, reporting, attribution, and funnel visibility.
• Provide regular business reviews, performance insights, and strategic recommendations to senior leadership.