Sr. Director, Creative at MyEyeDr. | Raleigh, NC

Sr. Director, Creative

Raleigh, NC (Hybrid)

Salary Not AvailableSenior Level14+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own end-to-end creative leadership for MyEyeDr.’s physical brand and retail experiences, aligning visual identity with business goals and patient insights.

Must-have: 14+ years in senior creative leadership for brand, marketing, or advertising
Standout: Proven ability to lead integrated campaigns and environmental graphic programs at scale

Job Description

Responsibilities

Develop and articulate a holistic creative vision that brings our brand to life across retail and in-office environments.
Lead the creative direction for integrated campaigns, physical retail experiences, signage, in-office branding, and environmental design.
Ensure all creative output aligns with brand guidelines, business objectives, and customer insights.
Drive innovation in creative storytelling, visual identity, and experience design across retail and physical brand environments.
Lead creative development for retail and in-office brand environments, including signage systems, merchandising visuals, and environmental graphics.
Ensure the physical brand experience reflects MyEyeDr.’s positioning around Vision, Expert Care, and Style.
Partner with Brand & Creative leadership to ensure alignment with broader brand strategy.
Lead the creative vision for in-office environmental graphics, signage systems, workplace branding, and experiential installations.
Partner with Retail/Facilities teams to concept and execute retail office creative, including window displays, merchandising visuals, brand storytelling elements, and customer journey touchpoints.
Ensure brand consistency across physical spaces with scalable creative systems and standards.

Requirements

Bachelor's degree in Marketing, Business, or a related field; or the equivalent combination of education, experience & skills.
14+ years of progressive experience in creative leadership roles within brand, marketing, digital or advertising environments.
Strong portfolio showcasing exceptional work across physical retail and physical brand experiences.
Experience designing creative for physical retail, offices, or experiential environments (e.g., signage, displays, environmental graphics).
Demonstrated success leading large, multidisciplinary creative teams.
Expertise in brand strategy, visual identity systems, and integrated campaign development.
Excellent communication and presentation skills with the ability to influence senior stakeholders.
Highly organized, with strong project management skills and a solutions-driven mindset.

Preferred

Experience in a multi-location retail or workplace environment preferred.
Background in both agency and in-house settings preferred.
Familiarity with user experience principles, digital product development, and/or wayfinding systems preferred.
Experience with retail environmental design systems and brand standards preferred.

Benefits

Career Development and Training Opportunities
Participate in a comprehensive benefits package including medical and dental coverage, tax-free savings plans, life insurance and more
Participate in our Vision coverage and associate discounts on our products
Participate in our 401(k) with competitive company match
Accrue PTO and paid holidays from day one

MyEyeDr.

2.6 Glassdoor

MyEyeDr. empowers our patients to live their best lives by providing comprehensive eye care and an expansive selection of eye wear solutions. Our trusted community of doctors and team members make personalized vision healthcare accessible for everyone. Together, we are committed to giving the gift of great vision, helping our patients see and do more. Founded by Sue Downes in 2001, we’ve grown to more than 800 offices across 28 states. Alongside our exponential growth, our employees have built meaningful careers helping patients see and look their best.

Founded in 2001

Vienna, Virginia, USA

4.1K employees (46 in marketing)

www.MyEyeDr.com

35% recommend to a friend

36% CEO approval