Content Writer (contract)
Microsoft
Redmond, WA (Remote)
$42/hr - $48/hrIn-houseContractMid level4+ years exp.
8 hrs ago
Sr. Director, Corporate Brand & Content Strategy
New Jersey, USA (On-site)
$234K/yr – $330K/yrSenior Level15+ years expFull time
Posted 6 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own global corporate brand and content strategy across leadership, governance, and digital ecosystems, shaping brand architecture, audience narratives, and executive-facing metrics.
- Brand Architecture and governance, driving a global platform and consistent voice across channels.
- Lead enterprise narratives, content planning, and executive dashboards, aligning with sustainability, communications, and product.
Job Description
- Advance the corporate brand strategy with a long-range roadmap to drive global brand awareness, influence, and trust
- Define enterprise brand positioning for the next phase of growth
- Establish a differentiated brand platform that strengthens emotional connection while reinforcing trust, innovation, and leadership
- Ensure a consistent, modern, and impactful brand voice across all channels and audiences
- Translate business strategy into compelling external narratives that resonate with clients, prospects, employees, and partners
- Own visual and verbal identity, brand guidelines, architecture, and governance to support the global organization
- Lead strategy for Zoetis.com, corporate social channels and governance for business channels, ensuring user experience meets stakeholder needs across the digital ecosystem and optimizing relationships among product sites, social channels, and country sites
- Oversee paid digital strategy to drive key brand narratives across multiple channels, including paid search, paid social, SEM, and display advertising
- Drive reputation performance in AI-enabled discovery (AEO/GEO/LLM), monitoring how the company appears in AI-assisted search and answer surfaces to improve accuracy, consistency, and visibility
- Support the employer brand and digital strategy as appropriate
Zoetis
The world’s leading animal health company. We’ve been innovating ways to predict, prevent, detect, and treat animal illness for over 70 years, and we continue to stand by those raising and caring for animals worldwide – from veterinarians and pet owners to livestock farmers. Our leading portfolio and pipeline of medicines, vaccines, diagnostics and technologies make a difference in over 100 countries.This page is sponsored by Zoetis.Community Guidelines:This page is intended for learning more about how Zoetis is advancing care for animals. We aspire to create a supportive community, but there are some guidelines to which posts and comments on this page must adhere.If your post references a side effect related to any Zoetis product, we may contact you for more information. To monitor the safety of Zoetis products, we advise you to call our Veterinary Medical Information and Product Support Team at 1-888-963-8471; Support Team is available Mon-Fri 9am to 6:30pm ET.We reserve the right to remove any post/comment that violates LinkedIn Guidelines. We respectfully request that you refrain from posting comments including:Unsolicited and/or unverified medical adviceVulgarity and/or profanityDiscriminatory and/or derogatory comments, hate speechPolitics and religionPersonal attacks and/or threatsPromotion of illegal activityCopyright/trademark infringementsTopics that may be considered spam/advertisingOur regular business hours are Mon-Fri 9am to 5pm ET. Zoetis does not endorse and is not responsible for information and opinions shared by community members. The information shared is provided for educational purposes only and is not intended to replace discussions with an animal healthcare professional. Testimonials represent individual experience only and the experiences and opinions of community members may be unique to the speaker. Terms of Use: https://www.zoetis.com/terms-of-use
